Bank of America 1999 Annual Report Download - page 11

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in the way of serving clients and cus-
tomers. Rather, we are building open,
horizontal highways so that information
and customer solutions can travel freely
between organizational structures.”
In addition, we are providing enhanced
service as a reward to customers who bring
us more of their business.
No part of our strategy is more
important. Moreover, it also is in direct
response to the desires of our customers.
For many years we have provided basi-
cally two service levels. One is for wealthy
and high-income individuals who want
and are willing to pay for the personal
services of relationship managers in our
Private Bank or Premier Banking unit.
The other level is the primary service we
provide to the more than 29 million
households who are not Private Bank or
Premier Banking customers.
To encourage customers among those
29 million households to expand their
business with us, we have introduced two
new consumer accounts supported by an
enhanced service level. The objective is
to provide more value to customers who
choose these new products and thus
consolidate more of their financial lives
with Bank of America. We are offering
value for value. We are saying to our
customers: “As you bring us more of
your loans, deposits and investments, we
will reward you with enhanced service,
reduced fees and premium rates.”
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