Bank of America 1999 Annual Report Download - page 15

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Please find page 15 of the 1999 Bank of America annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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you
also provide retirement plan solutions
for small business clients.
As elsewhere, we are working closely
across lines of business to constantly
expand product and service offerings.
One product of key importance to
many small businesses is the business
lease. The average small business
actually leases more often than it
purchases, including office equipment,
vehicles, computer equipment ...you
name it. Late in 1999, Bank of America
introduced new equipment and vehicle
leasing products to its small business
customers across the franchise.
provide lower fees and other benefits for
small businesses in return for doing
more business with Bank of America.
Brian Foster, Small Business
Marketing executive, says these packages
have proven effective in helping Bank
of America retain its customers as well
as increase revenue. For example, cus-
tomer retention rises to 95 percent or
more in Money Manager households.
A new value package for small
businesses was introduced in late 1999,
featuring special pricing on five business
services including full-service brokerage
trades through Banc of America
Investment Services, Inc., our retail
brokerage affiliate. This affiliate can
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