McDonalds 2002 Annual Report Download

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2002
McDONALD’S CORPORATION
Summary Annual Report

Table of contents

  • Page 1
    2002 McDONALD'S CORPORATION Summary Annual Report ®

  • Page 2
    ...2,762 (3) 2,808 Income before taxes and cumulative effect of accounting change $ 1,662 (1) 2,330 (4) 2,882 Net income Cash provided by operations Capital expenditures Treasury stock purchases Financial position at year end: Total assets Total debt Shares outstanding IN MILLIONS 2,884 1,948 2,307...

  • Page 3
    ... presence to more than 16,000 restaurants today. I have a passion for this fabulous System and an intense pride in having participated in McDonald's emergence as the leading global food service organization and one of the world's most powerful brands. So, I was honored when your Board of Directors...

  • Page 4
    ... service. We are improving our training in order to recreate the winning McDonald's hospitality culture. We will enhance the taste and relevance of our food. We will offer more products that provide the wholesome choices and variety people are seeking. We will build brand loyalty by promoting Brand...

  • Page 5
    ... Chief Executive Officer; and Jim Skinner, Vice Chairman In the end, we will build a rock-solid foundation that can provide reliable top-line and bottom-line growth, and predictable, solid returns on invested capital. The food service industry is growing around the world, and we are positioned to...

  • Page 6
    At any given moment around the world- 4 McDonald's WE ARE a simple business. We have a great Brand. We have incredible strengths. We have talented and energetic people. We have many customers. We will attract more customers. We will serve more meals. We will create more brand loyalty. We will turn ...

  • Page 7
    ... and local Our Stories > restaurant management teams and staffs typically live in AS WE TRAVEL THE WORLD FROM EAST TO the communities in which they work. We serve delicious WEST, we cross 24 time meals and snacks to customers who live, work, shop and zones. Noon on Friday in New Zealand is midnight...

  • Page 8
    ... a special place for kids. Nearly all of our restaurants in New Zealand have PlayPlaces, many of which have been updated along with the rest of the restaurant. Our broad appeal is best illustrated by the moms who now make McDonald's a regular meeting place. They can relax and enjoy coffee, pastries...

  • Page 9
    NOON

  • Page 10
    ...special Spicy Chicken Filet Burger economic zones. and Spicy McWings Gradually, we expanded our presence, working with suppliers to establish an infrastructure that met our high-quality standards and could support future growth. We now are enjoying the rewards of those investments. At year-end 2002...

  • Page 11
    ... a customer is purchasing a meal at the McExpress walk-up window at the Serpukhovskaya Square McDonald's. The dining area of this restaurant closes at midnight, and there is no drive-thru. However, the 24-hour McExpress has proven to be a costefficient way of capturing sales, while providing added...

  • Page 12
    ...alive with customers well as Parisians. enjoying a late-night snack or a hearty meal during an evening out in this magnificent City of Lights. Clearly, the restaurant's spectacular location- France above A midnight "snack" at the Champs-Elysées McDonald's restaurant in Paris, France. right Paris...

  • Page 13
    ... also continue to create food news with popular promotional offerings, such as the Chicken Country and the Chicken Premiere sandwich. Clearly, our strategy is working. We have generated positive comparable sales and steady profit increases in France during each of the past six years. 11 for their...

  • Page 14
    ... of fresh fruit, to their Happy Meal. we created a relevant three-tiered menu that showcases a variety of taste and price options in the U.K. right London's bustling Piccadilly Circus. far right A taxi driver stops for a late-night meal at the Bath Road McDonald's restaurant in Middlesex, England.

  • Page 15
    11:00 P.M.

  • Page 16
    ... food while introducing compelling new product offerings; and reimaging some restaurants to create a more relevant dining experience. We also are providing greater rewards and recognition to our restaurant staffs and delivering value leadership with our Dollar Menu and strong local promotions." MIKE...

  • Page 17
    6:00 P.M. BROADWAY and 42nd STREET MANHATTAN, NEW YORK

  • Page 18
    ...McDonald's Brand strong and our restaurants the preferred eating-out choice- providing fast, friendly service; relevant food choices; a special treat for families with kids; and the best value." CL AIRE BABROWSKI President - A sia/Pacific, Middle East and Africa "CONSUMERS ARE looking for more ways...

  • Page 19
    6:00 P.M.

  • Page 20
    ...to increased sales. So, we have a renewed focus on properly staffing our restaurants during the peak hours of 11 a.m. to 1 p.m. Notably, our fast-service rating from last year's mystery shops showed the greatest improvement during this important peak-lunch period. We also know that customers look to...

  • Page 21
    ... leases with landlords to better reflect the economic environment in which we were operating. As the economy and our business started to improve, we introduced a breakfast menu to build sales and transactions. We appealed to local taste preferences with egg offerings featuring jalapeño peppers and...

  • Page 22
    5:00 P.M. above An early family dinner at the Tollocan McDonald's restaurant in Toluca, Mexico. left The regal Pyramid of the Moon (circa 200 A.D.) in Teotihuacan, Mexico.

  • Page 23
    above Shoulder-to-shoulder coaching at the McDonald's restaurant in Maple Ridge, British Columbia. below Totem poles adorn the Canadian Rockies.

  • Page 24
    .... In addition, we are adding interest to our great everyday values by featuring a popular McDonald's entrée each day of the week at a special price. We are using these rotating daily specials to reward regular customers, build visit frequency and attract new customers. Brand loyalty must be earned...

  • Page 25
    ... of great tastes priced at $1-to build their own meals, to add an item to their Extra Value Meals or simply to grab snacks. In addition, we are keeping our U.S. menu contemporary with McDonald's Taste Sensations, which include limited-time product offerings, such as the popular Chicken Flatbread, as...

  • Page 26
    1:00 P.M.

  • Page 27

  • Page 28
    ...Auckland Ronald McDonald House in New Zealand, the first country to officially welcome the dawn of World Children's Day and concluded 41 hours later as the sun set in Western Samoa. Activities varied by country and market, ranging from donations of product and restaurant sales to children's concerts...

  • Page 29
    30 McDonald's Corporate Officers not included in the above photos appear elsewhere in this report. Not featured is Henry Gonzalez. top, left to right Lynn Crump-Caine, Tom Ryan, Dave Pojman and Matthew Paull middle, left to right Stan Stein, ...

  • Page 30
    ... R S As of February 3, 2003 Board of Directors Corporate Officers Corporate Controller 31 Hall Adams, Jr. Charles Bell Edward Brennan James Cantalupo Chairman Enrique Hernandez, Jr. Jeanne Jackson Donald Lubin Walter Massey Andrew McKenna Terry Savage Roger Stone Robert Thurston Fred Turner Gordon...

  • Page 31
    ... Time The Lodge McDonald's Office Campus Oak Brook IL 60523 Live webcast available on www.investor.mcdonalds.com Website www.mcdonalds.com Sign up to receive future summary annual reports, annual financial reports and proxy materials via the internet Customer-related 1-800-244-6227 Investor...

  • Page 32
    McDonald's New Premium Salads McDonald's restaurants across the U.S. are introducing customers to a lineup of exciting, new salads: Caesar, California Cobb and Bacon Ranch Our delicious salads are made with blends of crisp, garden fresh vegetables and topped with cheese and a choice of sliced ...

  • Page 33
    We will make McDonald's the Brand people grow up with ...and never outgrow. We intend to remain constantly relevant in a constantly changing world. McDONALD'S Yesterday, Today and Tomorrow ®