McDonalds 2002 Annual Report Download - page 25

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as our line of delicious pre-
mium salads. We currently
are rolling out fresh Caesar,
California Cobb and Bacon
Ranch salads, topped with
slices of warm, juicy grilled
or crispy chicken breast
meat. Customers who
prefer can even order their
McDonald’s salads without
chicken.
Comfortable, inviting,
distinctive restaurants also
add to the value of the
overall McDonald’s experi-
ence. So we and our owner/
operators are investing in
existing restaurants, con-
centrating on those that
will benefit most from the
enhancements. Some will
be remodeled, while others
will be either rebuilt or
relocated.
Enhancements will
range from adding ameni-
ties, such as self-service
beverage bars, to adding
double-lane drive-thrus to
speed service.
Our objective is simple:
to make McDonald’s a more
compelling
choice for cus-
tomers, in turn
driving increases
in sales and
generating good
returns for the Company,
our owner/operators and
our shareholders.
26
Providing excep-
tional values to
customers has
always been a hall-
mark of Brand McDonald’s.
And, we’ve been busy fresh-
ening up our value proposi-
tion across the U.S.
On the price front, we
introduced the Dollar Menu
nationally late last year. Cus-
tomers are using this menu—
which features a
selection of great
tastes priced at
$1—to build their
own meals, to add
an item to their
Extra Value Meals or simply
to grab snacks.
In addition, we are
keeping our U.S. menu con-
temporary with McDonald’s
Taste Sensations, which
include limited-time product
offerings, such as the popu-
lar Chicken Flatbread, as
well as exciting new perma-
nent menu additions, such
Palm trees and blue skies add
to the serenity that defines
Hawaii.
right Lunchtime at Kuhio
Beach, across from the
Kalakaua McDonald’s restau-
rant in Honolulu, Hawaii.
United States
IT’S 1:00 P.M., an hour
when even Hawaii’s most
ardent surfers break for
lunch. Luckily, the
McDonald’s restaurant on
Kalakaua Avenue is just
across the street from
Honolulu’s famous Waikiki
Beach, better known as
Kuhio Beach among the
locals. The awesome waves
make this beach a popular
surfing destination, while
our variety and great val-
ues make McDonald’s a
popular destination for
those enjoying a day of fun
and sun in this tropical
paradise.
we are keeping our
U.S. menu contemporary
with McDonald’s
Taste Sensations