McDonalds 2002 Annual Report Download - page 16

“McDONALD’S
U.S.A. is focused on
what matters most to our
customers. With the
support of our owner/
operators, we intend to
improve every customers’
experience. We are work-
ing on five key priorities.
These include improving
service by focusing on
the speed, accuracy and
hospitality of our crew;
improving the taste of our
food while introducing
compelling new product
offerings; and reimaging
some restaurants to create
a more relevant dining
experience. We also are
providing greater rewards
and recognition to our
restaurant staffs and
delivering value leader-
ship with our Dollar
Menu and strong local
promotions.”
MIKE ROBERTS
President–U.S.A.
“OUR MISSION IS
to be Europe’s favorite
restaurant by providing
consumers with an excep-
tional eating experience
they can’t get anywhere
else. We intend to accom-
plish our mission through
four key customer priori-
ties. We will create a
hospitality culture that
delivers fast and friendly
service to every customer,
every visit. We will unveil
exciting, new food and
beverage offerings. We
will expand our work on
contemporary, relevant
restaurant décors and
ambience that make
McDonald’s a place to go
to, not just pass through.
And, we will continue to
offer the best value for
our customers’ money
and time through
everyday affordability,
innovation and a fun
McDonald’s experience.”
RUSS SMYTH
President–Europe
14
Management
speaks out
about the key
priorities that
support the
goal of being
our customers’
favorite place
and way
to eat.