Starbucks 2011 Annual Report Download - page 1

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Reported highest annual revenue ever: $11.7 billion • Introduced Starbucks® Blonde Roast • Global
Month of Service: more than 156,000 hours of community service, 60,000 people in 30 countries completing
more than 1,400 community-service projects • Entered super-premium juice segment through acquisition
of Evolution Fresh • Partnered with DonorsChoose.org to bring $1 million to support local schools
and students • $250 million Starbucks VIA® systemwide sales • Youth Action Grants engaged more than 50,000
young people in community activities • Opened 500th store in mainland China • Signed agreement to launch
Starbucks® K-Cup® Packs • Create Jobs for USA: inspired Starbucks customers, partners and concerned
citizens to support community business lending • Opened 899 new stores around the world • Guatemala
Education Initiative: collaborated with Save the Children to help
farmers‘ children and schools • 20 million mobile payments
• Developed Crenshaw and Harlem community stores—
Starbucks will make a contribution to local nonprofi ts
for each transaction in these stores • Reached 2 million Gold
Card members • Launched personalized Frappuccino®
blended beverages globally • Launched fi rst Starbucks Card in
Braille • Achieved record operating margins and EPS •
Tazo CHAI Project: strengthened communities in tea-growing
districts of Darjeeling, India, with a renewed three-year commitment
of $750,000 • Established Japan Earthquake Relief Fund as well as
Starbucks Cup Fund in Japan • Joined with American Red
Cross for ongoing relief of U.S. communities experiencing natural
disasters • Advanced recycling initiatives with a groundbreaking
Cup Summit • Served nearly 60 million customers per week • Built
new company-operated stores to the LEED® green building standard •
Seattle’s Best Coffee introduced coffee-aisle game-changer with new
“Level” system for packaged coffee • Recognized by EPA as one of Top 5
Green Power Purchasers in the U.S. • Successfully transitioned our
packaged coffee and tea business in-house to a direct distribution model • Implemented front-of-store
recycling across British Columbia, Canada • Opened 900th store in Japan • Ethically sourced more
than 80% of coffee through C.A.F.E. Practices • Celebrated 40th Anniversary • Advanced China’s
Yunnan Coffee Project • Opened 500th store in Latin America • Brought more than 100 partners to
visit coffee farms in Costa Rica and Tanzania • Returned approximately $945 million to shareholders
through share repurchases and dividends, more than doubling amount returned last year • Enhanced
partner 401(k) benefits • Entered new markets: El Salvador, Guatemala and the Netherlands
Starbucks Corporation Fiscal 2011 Annual Report

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