Starbucks 2011 Annual Report Download - page 15

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and Brand from August 2007 to January 2008, senior vice president, and U.S. Category Management from May
2004 to August 2007. Ms. Gass served in a number of other positions with Starbucks prior to 2004.
Troy Alstead joined Starbucks in 1992 and has served as chief financial officer and chief administrative officer since
November 2008. Mr. Alstead previously served as chief operating officer, Starbucks Greater China from April 2008
to October 2008, senior vice president, Global Finance and Business Operations from August 2007 to April 2008,
and senior vice president, Corporate Finance from September 2004 to August 2007. Mr. Alstead served in a number
of other senior positions with Starbucks prior to 2004.
Paula E. Boggs joined Starbucks in September 2002 as executive vice president, general counsel and secretary. Prior
to joining Starbucks, Ms. Boggs served as vice president, legal, for products, operations and information technology
at Dell Computer Corporation from 1997 to 2002. From 1995 to 1997, Ms. Boggs was a partner with the law firm of
Preston Gates & Ellis (now K&L Gates). Ms. Boggs served in several roles at the Pentagon, White House and US
Department of Justice between 1984 and 1995.
There are no family relationships among any of our directors or executive officers.
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business around the
world. Our focus is on ethically sourcing high-quality coffee, reducing our environmental impacts and contributing
positively to communities. Starbucks Global Responsibility strategy and commitments are integral to our overall
business strategy. As a result, we believe we deliver benefits to our stakeholders, including employees, business
partners, customers, suppliers, shareholders, community members and others. For an overview of Starbucks Global
Responsibility strategy and commitments, please visit www.starbucks.com.
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and
Exchange Commission (“SEC”), are publicly available free of charge on the Investor Relations section of our
website at http://investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials
are filed with or furnished to the SEC. Our corporate governance policies, code of ethics and Board committee
charters and policies are also posted on the Investor Relations section of Starbucks website at
http://investor.starbucks.com. The information on our website is not part of this or any other report Starbucks files
with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the
cautionary factors described below actually occurs, our business, financial condition and results of operations could
be materially and adversely affected. The risks and factors listed below, however, are not exhaustive. Other sections
of this 10-K include additional factors that could materially and adversely impact our business, financial condition
and results of operations. Moreover, we operate in a very competitive and rapidly changing environment. New
factors emerge from time to time and it is not possible to predict the impact of all these factors on our business,
financial condition or results of operation.
•Our financial condition and results of operations are sensitive to, and may be adversely affected by, a number
of factors, many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of which are
largely outside our control. Any one or more of the factors set forth below could adversely impact our business,
financial condition and/or results of operations:
• lower customer traffic or average value per transaction, which negatively impacts comparable store sales, net
revenues, operating income, operating margins and earnings per share, due to:
• the impact of initiatives by competitors and increased competition generally;
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