Yahoo 2001 Annual Report Download - page 11

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YHOO19
Deepening our connections
“Yesterday, 9.11.01, I was totally in shambles watching the World Trade Center destroyed, and knowing my wife was
there. After frantic phone calls could not secure my hope, I was able to get online [with Yahoo! Messenger]…Tears
ran down my face as I saw ‘Honey, I am safe and alive.’” — Jim Wickham, New York
The Internet has become a powerful communications medium, helping millions of people around the world con-
nect with each other every day. Nothing demonstrated that more dramatically than the surge of Internet use
immediately following the tragic events of September 11, 2001. As phone lines were overloaded or destroyed,
instant messaging and e-mail became one of the most effective links to families, loved ones and business
associates around the globe.
Many of those messages — like the poignant exchange between Jim Wickham and his wife — were sent
via Yahoo! Mail and Yahoo! Messenger, the cornerstones of our Communications vertical business. During the
4th quarter of 2001, more than 19 billion messages were delivered over the Yahoo! network. That’s more than
three messages for every man, woman and child on the planet.
An essential part of daily life. We are committed to delivering to Yahoo! users the best, most integrated and eas-
iest-to-use communications and community services on the Web. These services are often the first place users
turn every day, making them a powerful driver of people to our network, increasing both our user base and the
time they spend on Yahoo!
As the number of our users has grown, so has our audience’s appeal to major advertisers. To maximize
this opportunity, we’ve developed new ways for marketing partners to integrate their messages into our com-
munications products — from bold, new ad formats at key intercept points where users are their most recep-
tive, to our innovative Yahoo! Messenger IMVironments service. Yahoo! Communications displayed five billion
of these high-impact ads during the fourth quarter alone.
Other sources of revenue for our Communications business include the sale of for-pay services, such as
for-pay mail services and advanced, for-pay Web hosting services to complement our existing suite of Yahoo!
GeoCities’ Web hosting packages. In 2001, Yahoo! Communications transformed Yahoo! Personals from a free
to a for-pay service, resulting in one of the largest introduction and dating services on the Internet.
Sherr y Willhoite
Producer
Yahoo! Personals
Communications:
Innovative services increase
log-ins, loyalty and subscriptions.
Our new Yahoo! Messenger IMVironments™— instant messaging environments — have been a huge hit with consumers and advertisers
alike. By sending a Yahoo! Messenger IMVironment, friends can now select and share unique images, animations, video and music
clips and more. Our unique “viral marketing” technology is generating buzz for various marketing partners ranging from game compa-
nies, record labels and movie studios.