Yahoo 2001 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2001 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 39

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39

YHOO20
Yahoo! continues to distinguish itself as one of the first places many people turn to for fast, reliable and unbi-
ased news and information. In the month following September’s terrorist attacks, use of Yahoo! News tripled.
Despite the significant increase in volume, our network never faltered, providing continuous updates from
sources around the world.
From finance to sports. Yahoo! Finance has more users than any other financial site on the Web, making it a
popular advertising medium for a variety of blue-chip advertisers. Yahoo! Finance offers consumers and busi-
nesses a wide variety of services to help them manage their finances, including for-pay services such as
Yahoo! Bill Pay and Yahoo! PayDirect, safe and convenient ways to manage bills and make payments online.
During 2001, Yahoo! also introduced Money Manager, a powerful suite of personal financial tools that enables
individuals to track, manage and analyze their entire financial lives in a single, convenient location.
Yahoo! Sports is another one of our shining stars. During 2001, the popular service increased its overall
audience by more than 78% to 5.7 million consumers. Yahoo! Sports’ fantasy games added for-pay services to
its offerings in 2001, while experiencing 66% year-over-year growth in unique registered players. Yahoo! also
signed a multi-year agreement to become the producer and commercial marketer of the 2002 and 2006 official
FIFA World Cup Internet website, creating new revenue opportunities from advertising transactions and more.
Music, games and entertainment. Through our acquisition of Launch Media, Inc. in 2001, Yahoo! now provides
consumers with the Web’s premier music destination, including the world’s largest collection of online music
videos and LAUNCHcast customized Internet radio. Yahoo! users love the new service: time spent on LAUNCH
has increased 40% in only its first three months on our network. LAUNCH provides a targeted medium for pro-
moting artists, labels and packaged goods to passionate music buyers.
Can fun be serious business? At Yahoo!, we think so. In January 2002, our users spent more than 3.5 billion
minutes at Yahoo! Games. Not only are those attractive numbers for advertisers, but the Internet’s No. 1gam-
ing audience also represents a significant opportunity to produce new revenue streams. In 2002, we’ll intro-
duce two new subscription services that will allow users to play for-pay games for a fee as well as to rent and
play popular PC games online.
Marketers have seized the opportunity to connect with our vibrant and media-savvy audience. Through our
focused efforts in 2001, Yahoo! has become the Internet medium of choice for all five of the major U.S. motion
picture studios. And we were a prominent marketing partner for half of last year’s Top 10-grossing films.
The world is our audience
People come to Yahoo! to be informed. They come to be entertained. They come to become involved. No one in the world aggregates
more news, entertainment and information content in a single place. Perhaps that’s why we’ve also attracted the world’s largest audi-
ence and the Internet’s most loyal consumers.
Jim O'Connor
Producer
Finance
Charlene English
Public Relations and Communications
LAUNCH
Media, Finance and Information:
Capturing more value from news
and entertainment.