Yahoo 2001 Annual Report Download - page 13

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Helping business do more business
Yahoo! isn’t just a top Internet destination for consumers. We’re No. 1at workplaces, too. To leverage this pop-
ularity and increase our share of the growing commercial market, we’ve created the Yahoo! Enterprise Solutions
vertical business, which is composed of our Portals, Broadcast and Small Business groups.
We also launched a new Strategy Services practice to help companies create and execute their Web-
based communications plans. By combining strategic consulting with superior technology and services, we are
able to provide holistic solutions for our clients and develop broader, longer-term working relationships. Our
Enterprise Solutions business helps organizations succeed in three ways:
We provide complete portal solutions to help companies organize and present personalized business information
to employees, partners and customers. In 2001, our Portal Solutions business grew from 10 clients and 470,000
licensed seats to 40 clients and more than one million licensed seats. A good example: We helped Honeywell
transform a complex web of intranets into a single, easy-to-use portal for all of its 115,000 employees.
We provide Internet broadcasting solutions to companies seeking cost-effective alternatives to traditional business
conferences, sales meetings and training programs, and more innovative and compelling ways to reach
employees, customers and investors. Our client list includes a broad variety of Fortune 1000 clients. We
assisted Compaq Computer Corporation with more than 70 Internet broadcasts in 2001 alone and in 2002,
we'll launch new technology to help our high-volume clients broadcast hundreds of events with even greater
ease and cost efficiency.
We provide small business services to small- and medium-sized businesses (SMBs) looking to create a Web pres-
ence, sell online and promote their products and services. Yahoo! has cultivated billing relationships with over
350,000 SMBs and generated the majority of $50 million in 2001 revenue from the collection of for-pay service
fees. In addition to billing relationships for offerings such as domain registration and e-commerce–enabled
website hosting, Yahoo! also reaches hundreds of thousands of other SMBs that consume content and services
in other areas of the powerful Yahoo! network. We will continue to find new ways to serve this fast-growing
market with innovative services like Ad Manager, which allows business owners and merchants to target
potential customers for as little as $100 a month.
To direct and manage service and support for large Enterprise Solutions projects, we formed a new Program
Management Office in 2002. For example, the partnership we formed with SAP Portals, a subsidiary of
Germany’s SAP AG, has contributed to far-reaching integration of the My Yahoo! Enterprise Platform with many
of SAP’s portal customers. This agreement provides Yahoo! with the opportunity to further expand the reach
and distribution of our Enterprise solutions to corporate desktops worldwide.
Steve Mack
National Accounts
Enterprise Solutions
Enterprise Solutions:
Building broader services
and deeper relationships.
In January 2002, we announced a multi-year agreement to help CIGNA provide up to 16 million of its health care members and retire-
ment plan participants with personalized benefits websites, making it easier to do everything from managing their accounts to order-
ing prescriptions. It’s a large, ongoing engagement and one that provides a significant benefit to both CIGNA and its account holders.