Yahoo 2001 Annual Report Download - page 7

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YHOO11YHOO10
One brand.
Six vertical businesses.
Countless opportunities.
To achieve our goals, we have realigned our organization into six vertical busi-
nesses. During 2001, these businesses made significant strides in both
expanding our leadership and creating new sources of revenue.
*BusinessWeek, August 6, 2001
Yahoo! has been recognized as one of the 100 most valuable brands in the
world, ranked ahead of large and well-known companies such as Boeing,
Tiffany and Shell Oil*
. What makes our brand so valuable? It’s the power of our
user experience and growing audience:
>More than 219 million unique individuals used Yahoo! worldwide in
December 2001 — up more than 22% over year-end 2000. Page views
increased 47% from 900 million per day in December 2000 to more than 1.3
billion per day in December 2001.
>In February 2002, Nielsen// Net Ratings ranked Yahoo! as the No. 1desti-
nation on the Internet for the 21st straight month, recognizing us as the
global leader in unique audience, reach, total time spent, visits per person
and total page views.
>Yahoo! is used by more than 70% of all corporate Internet users in the U.S.,
and more than half of all global at-home Internet consumers, making us the
most popular portal in the world.
The power of brand leadership