Yahoo 2001 Annual Report Download - page 6

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YHOO8
More than 3,700 businesses advertised on the Yahoo! network during 2001,
including a growing number of large, established companies and major brands.
Our activities for many of these companies extend far beyond traditional
Internet advertising and often include integrated programs across multiple
Yahoo! vertical businesses. By providing more comprehensive and efficient
solutions to our customers, we are also building deeper and more enduring
relationships. In 2001, our successes included:
>Helping Pepsi significantly reduce the cost and increase the efficiency of
its PepsiStuff customer loyalty program and undertaking highly visible
branding programs on the Yahoo! network.
>Working with Nestlé Purina PetCare Company to create Purina TV, a
single source multi-media site that provides pet care information in
streamed video, audio and text formats.
>A broad alliance with Sony Corporation of America to provide enterprise
advisory services, drive e-commerce traffic to Sony’s direct to consumer
online store SonyStyle.com, create a co-branded website and build aware-
ness for a selection of Sony’s entertainment properties.
YHOO9
Yahoo! is committed to providing deeper, more valuable solutions for our con-
sumers and business partners. During 2001 we strengthened our Marketing
Services group to provide better service and more comprehensive solutions to
advertising agencies and companies. This included recruiting world-class
media professionals and creating highly specialized teams focused on the
needs of vertical industry groups including finance, technology, pharmaceuti-
cals, automotive, consumer packaged goods and retail.
Yahoo!’s global audience, combined with our ability to provide sophisticated
data insights to help marketers target their messages, continue to make us
the partner of choice for a growing number of top companies. According to a
December 2001 Advertising Age survey of online media experts at leading
agencies, Yahoo! was rated the top global Internet portal in every marketing-
services category, including responsiveness, flexibility and the ability to cus-
tomize ads.
By continuously improving our services — finding new and more innovative
ways for our clients to leverage both our network and data — we intend to
build our Marketing Services leadership, which should provide excellent
returns for both our customers and shareholders.
The strength of marketing services
Marketing services:
Building a world-class
sales organization.
Unique solutions:
The partner of choice
on the Internet.