APC 2002 Annual Report Download - page 38

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b) The NEW2004 program
The year 2002 was, in particular, marked by the launching of
the new company program at Schneider Electric, picking up
where Schneider 2000+ – which spanned the years 1999 to
2001– left off. This program, known as NEW2004 – New
Electric World, covers the years 2002 to 2004. NEW2004 falls
within a continuous improvement process for the Company.
Dedicated to growth and efficiency, the program relies on a
clearly-defined Vision, Mission and Strategy.
The Vision
With the increasing convergence of electricity, automation and
communication technologies, a new era is dawning – one in
which the future will be more and more electric, powered by
growing demand for comfort, reliability, safety, productivity,
new types of generation, fresh applications, and increasingly
integrated and networked systems. Electricity – flexible, safe
and clean – is now more than ever the energy of the future.
This is the Company’s Vision of the new electric world, which
holds enormous potential for developing its core businesses –
electric distribution and industrial automation.
The Mission
“Give the best of the New Electric World to everyone,
everywhere, at any time.” Schneider Electric’s goal is to give
its customers more performance, more comfort and more
safety everywhere in the world through its employees,
partners, competencies and innovation in its products
and services.
The Strategy
Our strategy is based on leveraging competitive advantages,
growth and operational excellence satisfy customers’
performance expectations and meet the challenges of our
NEW2004 company program.
This Strategy is supported by a disciplined financial policy and
an innovative human resources policy.
To make this Vision come true and to attain NEW2004
objectives, the Company is aiming to push back the limits in all
aspects of its business: by capitalizing on its strengths and
its strategic fundamentals, by clearly identifying its worldwide
strategic priorities, by deploying consistent strategies
and policies across the organization, and by thus meeting
its customers’ performance challenges.
A unique multi-market Power & Control specialist
Schneider Electric’s goal is therefore to implement a strategy
based on competitive advantages, by reinforcing what makes
it the unique multi-market leader in Power & Control.
Unique in its access to market with:
- core products adapted to local standards;
- specially dedicated organizations for Key Accounts;
- a leading network of distributors and sales partners, offering
the services that customers need, worldwide;
- tools and services that improve sales partners’
competitiveness.
Unique in its products with:
- a constantly expanding lineup of intelligent, networked
products, for developing integrated and scalable solutions for
all customer applications, designed to facilitate the work of
its partnering installers, panel-builders and integrators.
Unique in its services with:
- high value services to support customers throughout the
lifetime of their installations, and to help them to optimize
them directly, through selected partners and via the Internet.
Unique in its brands with:
- a portfolio of recognized global and local brands.
Pushing back the limits
NEW2004 reflects Schneider Electric’s commitment to a
strategy focusing on growth by extending its approach to its
markets – Residential, Buildings, Industry, Energy &
Infrastructure. In order to tap into their outstanding potential,
Schneider Electric has decided to address four strategic focus
areas that combine internal growth, alliances and acquisitions:
draw more value out of its current offering, expand its
geographic reach, develop its lineup of products and services,
and enhance its activity portfolio.
The NEW2004 program is also based on strategy focusing on
operational excellence, aiming to continuously improve product
and process quality, while optimizing costs and efficiency.
The Company in this way deploys consistent policies
throughout the entire organization to increase efficiency and
fund its growth objectives. They are geared towards: