Apple 2003 Annual Report Download - page 9

Designed to be easy to use, Keynote includes professionally designed themes, advanced typography, professional-quality image resizing,
animated charts and tables that can be created quickly, and cinematic-
quality transitions. Keynote imports and exports PowerPoint, QuickTime,
and PDF files to simplify the creation and sharing of presentations.
AppleWorks® 6.2 is an integrated productivity application that incorporates word processing, page layout, image manipulation, spreadsheets,
databases and presentations in a single application. Intended to be an easy-to-use product for the Company's consumer and education
customers, AppleWorks makes it simple to create professional-looking documents in the classroom and at home.
FileMaker Corporation, a wholly owned subsidiary of the Company, develops, publishes, and distributes desktop-based database management
application software for Mac OS and Windows-based systems. The FileMaker ® Pro database software and related products offer strong
relational databases and advanced desktop-to-web publishing capabilities.
Third-Party Software Products
Thousands of third-party software titles and solutions are available for the Macintosh platform. The Company sells a variety of these third-
party software products directly to end users through both its retail and online stores.
Internet Software, Integration, and Services
Apple's Internet strategy is focused on delivering seamless integration with and access to the Internet throughout the Company's product lines.
The Company's Internet products and technologies adhere to many industry standards in order to provide an optimized user experience through
interoperability. An easy Internet Setup Assistant is included with the Mac OS.
iTunes Music Store™
In April 2003, the Company launched the iTunes Music Store in the United States, an online music store that allows Macintosh customers to
find, purchase, and download music for 99 cents per song or, in most cases, $9.99 per album. The iTunes Music Store is fully integrated with a
one-click download directly into the latest version of the iTunes software, allowing customers to purchase, download, organize, share, and
transfer their digital music to an iPod using a single software application. Requiring no subscription fee, the iTunes Music Store with iTunes
software offers customers a broad range of personal rights to the songs purchased, including playing songs on up to three computers, burning
songs onto an unlimited number of CDs for personal use, playing songs on an unlimited number of iPods, and using songs in certain
applications such as iPhoto, iMovie, and iDVD. Users can easily search the contents of the entire music
8
store to locate songs by title, artist, or album, or browse the entire contents of the music store by genre and artist. Users can also listen to a free
30-second preview of any song in the store.
The second generation of the iTunes Music Store for both Macintosh and Windows users became available in October 2003. New features of
the music store include online gift certificates that can be sent to family and friends via e-mail, an "allowance" feature that enables users to
automatically deposit funds into an iTunes Music Store account every month, and the availability of audio books for purchase directly from the
iTunes Music Store. The Company is exploring ways to enhance awareness and promote use of the iTunes Music Store, including
arrangements with America Online, Inc. (AOL) to integrate links to the iTunes Music Store into AOL's Music site and Pepsi-Cola North
America to give away songs from the iTunes Music Store.
Safari™
In June 2003, the Company introduced Safari 1.0, the Company's new Mac OS X compatible web browser that is capable of loading web pages
rapidly. Safari uses the advanced interface technologies underlying Mac OS X and includes built-in Google search; SnapBack™ to instantly
return to search results; a new way to name, organize and present bookmarks; tabbed browsing; and automatic "pop-up" ad blocking. The
Company also released a software development kit that allows developers to embed the Safari HTML rendering engine directly into their
applications.
Quicktime ®
QuickTime, the Company's multimedia software for Macintosh and Windows platforms, features streaming of live and stored video and audio
over the Internet and playback of high-quality audio and video on computers. The current version of QuickTime, QuickTime 6, features
support for the open-standard MPEG 4 format. QuickTime 6 includes the new Instant-On Streaming feature that eliminates buffer delays and
provides users with the ability to quickly and easily scrub through streaming media content to locate and instantly view specific sections. In
addition, QuickTime 6 running on Mac OS X now supports JPEG 2000, the next generation JPEG standard that allows users to capture still
images in a higher quality and smaller file size than ever before. QuickTime 6 also includes AAC, the standard MPEG
-
4 audio format. AAC is