Apple 2015 Annual Report Download - page 23

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Company Stock Performance
The following graph shows a comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, for the
Company, the S&P 500 Index, the S&P Information Technology Index and the Dow Jones U.S. Technology Supersector Index for the five
years ended September 26, 2015. The graph assumes $100 was invested in each of the Company’s common stock, the S&P 500 Index,
the S&P Information Technology Index and the Dow Jones U.S. Technology Supersector Index as of the market close on September 24,
2010. Note that historic stock price performance is not necessarily indicative of future stock price performance.
$0
$50
$100
$150
$200
$250
$300
9/27/149/28/139/29/129/24/119/25/10 9/26/15
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Apple Inc., the S&P 500 Index, the S&P Information Technology Index
and the Dow Jones US Technology Supersector Index
Apple Inc. S&P Information Technology Dow Jones US Technology Supersector
S&P 500
* $100 invested on 9/25/10 in stock or index, including reinvestment of dividends. Data points are the last day of each fiscal year for the
Company’s common stock and September 30th for indexes.
Copyright©2015 S&P, a division of McGraw Hill Financial. All rights reserved.
Copyright©2015 Dow Jones & Co. All rights reserved.
September
2010 September
2011 September
2012 September
2013 September
2014 September
2015
Apple Inc. $ 100 $ 138 $ 229 $ 170 $ 254 $ 294
S&P 500 Index $ 100 $ 101 $ 132 $ 157 $ 188 $ 187
S&P Information Technology Index $ 100 $ 104 $ 137 $ 147 $ 190 $ 194
Dow Jones U.S. Technology Supersector Index $ 100 $ 103 $ 134 $ 141 $ 183 $ 183
Apple Inc. | 2015 Form 10-K | 21