Apple 2015 Annual Report Download - page 29

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Greater China
The following table presents Greater China net sales information for 2015, 2014 and 2013 (dollars in millions):
2015 Change 2014 Change 2013
Net sales $ 58,715 84% $ 31,853 18% $ 27,016
Percentage of total net sales 25% 17% 16%
Greater China experienced strong year-over-year increases in net sales during 2015 driven primarily by iPhone sales.
The Greater China segment experienced year-over-year growth in net sales in 2014 that was significantly higher than the growth rate for
the Company overall. Greater China growth was driven by higher unit sales and net sales of all major product categories, in addition to
higher net sales of Services. Growth in net sales and unit sales of iPhone was especially strong, driven by the successful launch of iPhone
5s and 5c in Mainland China and Hong Kong in September 2013, the successful launch of iPhone 6 and 6 Plus in Hong Kong in
September 2014, increased demand for the Company’s entry-priced iPhones and the addition of a significant new carrier in the second
quarter of 2014.
Japan
The following table presents Japan net sales information for 2015, 2014 and 2013 (dollars in millions):
2015 Change 2014 Change 2013
Net sales $ 15,706 3% $ 15,314 11% $ 13,782
Percentage of total net sales 7% 8% 8%
The year-over-year increase in Japan net sales during 2015 was driven primarily by growth in Services largely associated with strong App
Store sales, partially offset by the effect of weakness in the Japanese yen relative to the U.S. dollar.
In 2014 the Japan segment generated year-over-year increases in net sales and unit sales of every major product category and
experienced growth in net sales of Services. The year-over-year growth in iPhone was driven by the successful launch of iPhone 5s and
5c in September 2013, the successful launch of iPhone 6 and 6 Plus in September 2014, increased demand for the Company’s entry-
priced iPhones and the addition of a significant new carrier in the fourth quarter of 2013. These positive factors were partially offset by
weakness in the Japanese Yen relative to the U.S. dollar.
Rest of Asia Pacific
The following table presents Rest of Asia Pacific net sales information for 2015, 2014 and 2013 (dollars in millions):
2015 Change 2014 Change 2013
Net sales $ 15,093 34% $ 11,248 (7)% $ 12,039
Percentage of total net sales 6% 6% 7%
The year-over-year increase in Rest of Asia Pacific net sales during 2015 primarily reflects strong growth in net sales and unit sales of
iPhone, partially offset by the effect of weakness in foreign currencies relative to the U.S. dollar and a decline in net sales and unit sales of
iPad.
Net sales in the Rest of Asia Pacific segment declined in 2014 compared to 2013 due to year-over-year reductions in net sales in all major
product categories except Mac and reductions in unit sales of iPad. Net sales in 2014 were also negatively affected by the weakness in
several foreign currencies relative to the U.S. dollar, including the Australian dollar.
Apple Inc. | 2015 Form 10-K | 27