Apple 2015 Annual Report Download - page 5

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Please find page 5 of the 2015 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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watchOS
watchOS is the Company’s operating system for Apple Watch. Released in September 2015, watchOS 2 is the first major software
update for Apple Watch, providing users with new features, including new watch faces, the ability to add third-party app information on
watch faces, Time Travel, and additional communication capabilities in Mail, Friends and Digital Touch. watchOS 2 also gives developers
the ability to build native apps for Apple Watch.
tvOS
In September 2015, the Company announced tvOS, its operating system for the new Apple TV, which is expected to be available at the
end of October 2015. The tvOS operating system is based on the Company’s iOS platform and will enable developers to create new apps
and games specifically for Apple TV and deliver them to customers through the new Apple TV App Store.
Application Software
The Company’s application software includes iLife®, iWork®and various other software, including Final Cut Pro®, Logic®Pro X and
FileMaker®Pro. iLife is the Company’s consumer-oriented digital lifestyle software application suite included with all Mac computers and
features iMovie®, a digital video editing application, and GarageBand®, a music creation application that allows users to play, record and
create music. iWork is the Company’s integrated productivity suite included with all Mac computers and is designed to help users create,
present and publish documents through Pages®, presentations through Keynote®and spreadsheets through Numbers®. The Company
also has Multi-Touch versions of iLife and iWork applications designed specifically for use on iOS devices, which are available as free
downloads for all new iPhones and iPads.
Services
Internet Services
The iTunes Store, available for iOS devices, Mac and Windows personal computers and Apple TV, allows customers to purchase and
download music and TV shows, rent or purchase movies and download free podcasts. The App Store, available for iOS devices, allows
customers to discover and download apps and purchase in-app content. The Mac App Store, available for Mac computers, allows
customers to discover, download and install Mac applications. The iBooks Store, available for iOS devices and Mac computers, features
e-books from major and independent publishers. Apple Music offers users a curated listening experience with on-demand radio stations
that evolve based on a user’s play or download activity and a subscription-based internet streaming service that also provides unlimited
access to the Apple Music library. In September 2015, the Company announced the Apple TV App Store, which provides customers
access to apps and games specifically for the new Apple TV.
iCloud
iCloud is the Company’s cloud service which stores music, photos, contacts, calendars, mail, documents and more, keeping them up-to-
date and available across multiple iOS devices, Mac and Windows personal computers and Apple TV. iCloud services include iCloud
DriveSM, iCloud Photo Library, Family Sharing, Find My iPhone, Find My Friends, Notes, iCloud Keychain®and iCloud Backup for iOS
devices.
AppleCare
AppleCare®offers a range of support options for the Company’s customers. These include assistance that is built into software products,
printed and electronic product manuals, online support including comprehensive product information as well as technical assistance, the
AppleCare Protection Plan (“APP”) and the AppleCare+ Protection Plan (“AC+”). APP is a fee-based service that typically extends the
service coverage of phone support, hardware repairs and dedicated web-based support resources for Mac, Apple TV and display
products. AC+ is a fee-based service offering additional coverage under some circumstances for instances of accidental damage in
addition to the services offered by APP and is available in certain countries for iPhone, iPad, Apple Watch and iPod.
Apple Pay
Apple Pay is the Company’s mobile payment service available in the U.S. and U.K. that offers an easy, secure and private way to pay.
Apple Pay allows users to pay for purchases in stores accepting contactless payments and to pay for purchases within participating apps
on qualifying devices. Apple Pay accepts credit and debit cards across major card networks and also supports reward programs and
store-issued credit and debit cards.
Apple Inc. | 2015 Form 10-K | 3