Apple 2015 Annual Report Download - page 70

Download and view the complete annual report

Please find page 70 of the 2015 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 84

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84

Net sales by product for 2015, 2014 and 2013 are as follows (in millions):
2015 2014 2013
Net Sales by Product:
iPhone (1) $ 155,041 $ 101,991 $ 91,279
iPad (1) 23,227 30,283 31,980
Mac (1) 25,471 24,079 21,483
Services (2) 19,909 18,063 16,051
Other Products (1)(3) 10,067 8,379 10,117
Total net sales $ 233,715 $ 182,795 $ 170,910
(1) Includes deferrals and amortization of related software upgrade rights and non-software services.
(2) Includes revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and
other services.
(3) Includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.
Note 12 – Selected Quarterly Financial Information (Unaudited)
The following tables show a summary of the Company’s quarterly financial information for each of the four quarters of 2015 and 2014 (in
millions, except per share amounts):
Fourth Quarter Third Quarter Second Quarter First Quarter
2015:
Net sales $ 51,501 $ 49,605 $ 58,010 $ 74,599
Gross margin $ 20,548 $ 19,681 $ 23,656 $ 29,741
Net income $ 11,124 $ 10,677 $ 13,569 $ 18,024
Earnings per share (1):
Basic $ 1.97 $ 1.86 $ 2.34 $ 3.08
Diluted $ 1.96 $ 1.85 $ 2.33 $ 3.06
Fourth Quarter Third Quarter Second Quarter First Quarter
2014:
Net sales $ 42,123 $ 37,432 $ 45,646 $ 57,594
Gross margin $ 16,009 $ 14,735 $ 17,947 $ 21,846
Net income $ 8,467 $ 7,748 $ 10,223 $ 13,072
Earnings per share (1):
Basic $ 1.43 $ 1.29 $ 1.67 $ 2.08
Diluted $ 1.42 $ 1.28 $ 1.66 $ 2.07
(1) Basic and diluted earnings per share are computed independently for each of the quarters presented. Therefore, the sum of quarterly
basic and diluted per share information may not equal annual basic and diluted earnings per share.
Apple Inc. | 2015 Form 10-K | 68