Apple 2015 Annual Report Download - page 26

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In April 2014, the Company increased its share repurchase authorization to $90 billion and the quarterly dividend was raised to $0.47 per
common share, resulting in an overall increase in its capital return program from $100 billion to over $130 billion. During 2014, the
Company utilized $45 billion to repurchase its common stock and paid dividends and dividend equivalents of $11.1 billion. The Company
also issued $12.0 billion of long-term debt during 2014, with varying maturities through 2044, and launched a commercial paper program,
with $6.3 billion outstanding as of September 27, 2014.
Sales Data
The following table shows net sales by operating segment and net sales and unit sales by product during 2015, 2014 and 2013 (dollars in
millions and units in thousands):
2015 Change 2014 Change 2013
Net Sales by Operating Segment:
Americas $ 93,864 17% $ 80,095 4% $ 77,093
Europe 50,337 14% 44,285 8% 40,980
Greater China 58,715 84% 31,853 18% 27,016
Japan 15,706 3% 15,314 11% 13,782
Rest of Asia Pacific 15,093 34% 11,248 (7)% 12,039
Total net sales $ 233,715 28% $ 182,795 7% $ 170,910
Net Sales by Product:
iPhone (1) $ 155,041 52% $ 101,991 12% $ 91,279
iPad (1) 23,227 (23)% 30,283 (5)% 31,980
Mac (1) 25,471 6% 24,079 12% 21,483
Services (2) 19,909 10% 18,063 13% 16,051
Other Products (1)(3) 10,067 20% 8,379 (17)% 10,117
Total net sales $ 233,715 28% $ 182,795 7% $ 170,910
Unit Sales by Product:
iPhone 231,218 37% 169,219 13% 150,257
iPad 54,856 (19)% 67,977 (4)% 71,033
Mac 20,587 9% 18,906 16% 16,341
(1) Includes deferrals and amortization of related software upgrade rights and non-software services.
(2) Includes revenue from the iTunes Store®, App Store, Mac App Store, iBooks Store™ and Apple Music™ (collectively “Internet
Services”), AppleCare, Apple Pay®, licensing and other services.
(3) Includes sales of Apple TV®, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.
Apple Inc. | 2015 Form 10-K | 24