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Ford Motor Company | 2011 Annual Report
Revenues (a) 2011 2010
Worldwide wholesale unit volumes
by automotive segment (in thousands)
Ford North America 2,686 2,413
Ford South America 506 489
Ford Europe 1,602 1,573
Ford Asia Pacific Africa 901 838
Volvo – 211
Total 5,695 5,524
Revenues (in millions)
Automotive $ 128,168 $ 119,280
Financial Services 8,096 9,674
Total $ 136,264 $ 128,954
Financial Results (a)
Income/(loss) before income taxes (in millions)
Automotive $ 6,250 $ 4,146
Financial Services 2,431 3,003
Total $ 8,681 $ 7,149
Amounts Attributable to Ford Motor Company (a)
Net income/(loss) (in millions) $ 20,213 $ 6,561
Diluted net income/(loss) per share of Common
and Class B Stock $ 4.94 $ 1.66
Cash and Spending (a)
Automotive capital expenditures
Amount (in billions) $ 4.3 $ 4.1
As a percentage of Automotive sales 3.3% 3.4%
Automotive cash at year end (in billions)
Automotive gross cash (b) $ 22.9 $ 20.5
– Cash net of Automotive debt 9.8 1.4
Shareholder Value
Dividends declared per share $ 0.05 $ -
Total shareholder returns % (c) (36)% 68%
CONTENT
1 About the
Company
2 A Message from the
Executive Chairman
3 A Message from the
President and CEO
6 Board of Directors
and Executives
7 Profitable Growth
for All
8 Great Products
18 Strong Business
22 Better World
25 Financial Contents
184 Shareholder
Information
185 Global Overview
(a) Data presented includes Volvo
through August 2, 2010.
(b) Automotive gross cash includes
cash and cash equivalents and net
marketable securities.
(c) Source: Standard & Poors
OPERATING HIGHLIGHTS
ONE FORD: ONE Ford expands on the company’s four-point business
plan for achieving success globally. It encourages focus, teamwork and
a single global approach, aligning employee efforts toward a common
definition of success and optimizing their collective strengths worldwide.
The elements of ONE Ford are:
ONE TEAM: ONE Ford emphasizes the importance of working together
as one team to achieve automotive leadership, which is measured by
the satisfaction of our customers, employees and essential business
partners, such as our dealers, investors, suppliers, unions/councils and
communities.
ONE PLAN:
• Aggressively restructure to operate profitably at the current demand and
changing model mix.
• Accelerate development of new products our customers want and value.
• Finance our plan and improve our balance sheet.
• Work together e ectively as one team.
ONE GOAL: The goal of ONE Ford is to create an exciting and viable
company with profitable growth for all.