Ford 2011 Annual Report Download - page 21
Download and view the complete annual report
Please find page 21 of the 2011 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27 -
28 -
29 -
30 -
31 -
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
 |
 |
Ford Motor Company | 2011 Annual Report 19
2
4
3
For more information visit our interactive Annual Report
at www.annualreport.ford.com
1
1) Ford team at the ringing of the bell for the NYSE. 2) Ford Credit
works with dealers globally, such as the Greenway Group in
Shanghai, China, to help them finance their businesses and sell
Ford Motor Company vehicles. 3) Mark Fields, Executive Vice
President and President, the Americas at the launch of the 2012
Ford Focus with employees, dealers, suppliers, media and guests at
Michigan Assembly Plant. 4) Ford annual meeting of shareholders.
Ford Credit provides consistent support to Ford, its dealers
and customers and is aiding Ford’s global growth plans.
We finished 2011 on a high note, with U.S. industry
sales momentum strengthening. Total U.S. sales were up
11 percent, and Ford had its best December since 2005 –
closing the year as the best-selling brand in America.
Small cars, utilities and trucks drove the company’s U.S.
performance in 2011. Small car sales were up 25 percent,
Fusion had a record year, and a large percentage increase
in utility sales made Ford the best-selling utility brand in
America. For its part, F-Series had the distinction of being the
only vehicle to sell more than half a million units last year.
For 2012, global industry sales are projected to continue
to expand, extending the global economic recovery to a
third consecutive year. In the U.S., Ford expects the
economy to expand 2 to 3 percent.
By mid-decade, Ford expects its global wholesale
volumes to increase nearly 50 percent compared to 2010 as
the company continues to accelerate product introductions
and expand quickly in growth markets. Our Automotive
operating margin is expected to improve as well.
Key to the projected growth are expansion in developing
markets, industry recovery in mature markets, and sales
of smaller, more fuel-efficient vehicles. By 2020, Ford
anticipates sales in the Asia Pacific region will more than
double, to about one third of the company’s global
wholesale volume.
In that same period, worldwide sales of Ford’s small
vehicles are anticipated to grow significantly.
For 2012 and beyond, Ford’s commitment to its
dealers remains stronger than ever, with robust dialogue
between the company and its dealer network being a key
differentiator in the industry.
The key to our projected
growth is expansion
in developing markets,
recovery in mature
industry markets, and
sales of smaller, more
fuel-efficient vehicles.