Ford 2011 Annual Report Download - page 32

Management’s Discussion and Analysis of Financial Condition and Results of Operations
30 Ford Motor Company | 2011 Annual Report
The hubs are supported by regional engineering centers - spokes - which also help deliver products tuned to local market
customer preferences while maintaining global design DNA. Typical delivery metrics for global programs include 80% part
commonality, 75% pre-sourcing to global suppliers, and 100% common manufacturing and assembly process.
Developments underway that underscore the progress of our One Ford global product development system
implementation include, by mid-decade:
• B-segment platform (Fiesta, B-MAX, EcoSport, etc.) providing an annual platform volume of greater than 2 million
units with common design and manufacturing across applicable markets
• C-segment platform (Focus, C-MAX, Escape, Kuga, etc.) leveraging greater than 2 million units annually with our
widest range of regionally-tuned "top hats" across all global markets
• Recently announced global CD-segment platform achieving ongoing annual volume of 1 million units, including
Fusion and Mondeo, along with additional vehicles to be introduced over time
• Compact truck (global Ranger pick-up) annual platform volume exceeding 275,000, and commercial van platform
(E-Series and Transit) with annual volume exceeding 470,000
The efficiency and flexibility gains enabled by our One Ford plan will allow us to increase our overall volume across all
platforms threefold between 2010 and 2016. By 2013, more than 85% of our global volume will be on nine core platforms.
Also by 2013, we will have common small- and medium-sized Ford vehicles in North America, South America, Europe,
and Asia Pacific Africa.
Accelerate Development of New Products Our Customers Want and Value
We are committed to introducing new products that consumers want and value, and we are receiving very positive
reactions from consumers, media, and independent evaluators in response to the products we have introduced in recent
years. We will continue to build on this strength in 2012 - beginning with the favorable reactions to our 2013 model year
Ford Escape, introduced at the Los Angeles Auto Show in November 2011, followed by the 2013 model year Ford Fusion
introduced at the 2012 North American International Auto Show ("NAIAS"), which won Autoweek magazine's best in show
award.
Our global product strategy is to serve our key geographic markets with a complete family of small, medium, and
large, cars, utilities, and trucks that have best-in-class design and quality, are environmentally responsible, and contain
high-value feature content. The result of this strategy is a full-line of vehicles that:
• Have bold, emotive exterior designs
• Are great to drive
• Are great to sit in (with the comfort and convenience of a second home on wheels and exceptional quietness)
• Provide fuel economy as a reason to buy
• Are unmistakably a Ford or Lincoln in look, sound and feel
• Provide exceptional value
We plan to continue leadership in delivering the freshest showrooms in all regions, achieving a global refresh rate of
1.7 times (ranging from 1.5 in Ford North America and Ford Europe to 2.2 in Ford South America) between 2011 and 2016
- all with benchmark product development efficiency.
Additionally, we have renewed our commitment to the Lincoln brand. We know that transitioning Lincoln to a world-
class luxury brand requires a transformational shift in product execution and ownership experience. As evident in the
Lincoln MKZ Concept revealed at the 2012 NAIAS, our Lincoln product strategy will deliver:
• Uniquely Lincoln vehicles, inside and out - built on our core platforms leveraging global scale and efficiencies
• Design excellence that is stunning and understated, with premium amenities offered on every nameplate
• Product excellence that is enabled by class-leading technologies
• The "right" balance of customer-relevant features in a unique experience that is guided by Lincoln DNA
Starting this year, we will have seven new or significantly refreshed Lincoln products by 2015.
Developing products our customers want and value for Ford and Lincoln demands consistent focus on the four pillars
of our global product strategy - Drive Quality, Drive Green, Drive Safe, and Drive Smart.