Starbucks 2008 Annual Report Download - page 80

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The Company’s revenue mix by product type was as follows (in millions):
Fiscal Year Ended Sep 28, 2008 Sep 30, 2007 Oct 1, 2006
Beverage ............................ $ 6,663.3 64% $6,029.1 64% $5,043.4 65%
Food............................... 1,511.7 15% 1,332.7 14% 1,024.3 13%
Coffee-making equipment and other
(1)
...... 1,220.2 12% 1,136.6 12% 918.2 12%
Whole bean coffees .................... 987.8 9% 913.1 10% 801.0 10%
Total ............................... $10,383.0 100% $9,411.5 100% $7,786.9 100%
(1)
Other includes royalty and licensing revenues
The tables below represent information by geographic area (in millions):
Fiscal Year Ended Sep 28, 2008 Sep 30, 2007 Oct 1, 2006
Net revenues from external customers:
United States ........................................... $ 8,227.0 $7,678.9 $6,478.1
Other countries ......................................... 2,156.0 1,732.6 1,308.8
Total ................................................. $10,383.0 $9,411.5 $7,786.9
No customer accounts for 10% or more of the Company’s revenues. Revenues are shown based on the geographic
location of the customers. Revenues from countries other than the United States consist primarily of revenues from
Canada and the UK, which together account for approximately 69% of net revenues from other countries for fiscal
2008.
Fiscal Year Ended Sep 28, 2008 Sep 30, 2007 Oct 1, 2006
Long-lived assets:
United States ........................................... $3,099.9 $2,990.6 $2,446.1
Other countries ......................................... 824.8 667.9 453.0
Total ................................................. $3,924.7 $3,658.5 $2,899.1
Management evaluates the performance of its operating segments based on net revenues and operating income. The
accounting policies of the operating segments are the same as those described in the summary of significant
accounting policies in Note 1. Operating income represents earnings before “Interest income and other, net,”
“Interest expense” and “Income taxes.” Allocations of portions of corporate overhead, interest or income taxes to
the segments are not significant. Identifiable assets by segment are those assets used in the Company’s operations in
each segment. Unallocated corporate assets include cash and investments, unallocated assets of the corporate
headquarters and roasting facilities, deferred taxes and certain other intangibles.
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