Walgreens 2009 Annual Report Download - page 10
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Page 8 2009 Walgreens Annual Report
Enhancing
the customer
experience
Champaign, Illinois
With nearly three-quarters of the
U.S. population living within
five miles of a Walgreens, and
5.6 million customers visiting
Walgreens every day, the Company
has the best retail network in the
country and is well positioned
to enhance its merchandise mix.
Consumer research to improve
the customer experience laid the
groundwork for an improved store
design, which was initiated in
2009. Changes included better
placement of merchandise so
customers can easily find products
that complement each other,such
as analgesic pain relievers, heat
pads and topical treatments for
pain. Because too many choices
don’talways help the consumer,
Walgreens also simplified its
assortment in many departments.
Better organization of the
Company’s signature categories,
such as beauty and over-the-counter
medications, also makes it easier
for shoppers to find what they
need. When the Company pulled
all children’s medications from
the other cough-and-cold products
and put them together,sales in
that category grew significantly.
Inspiration to live better
Chris Ford, an undergraduate student
in information technology at the
University of Illinois in Champaign,
stops at Walgreens for snacks and
cold drinks on his way to class.
When Im in a hurry, its easy to find
what I need in the store, says Chris.
And if I have questions, theres
always someone who can help.