Ford 2005 Annual Report Download - page 11

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Ford Motor Company Annual Report 2005 9Ford Motor Company Annual Report 2005 8
Ford Motor Company Annual Report 2005 9Ford Motor Company Annual Report 2005 8
Technological Innovation
Mercury Mariner Hybrid
Our Mercury Mariner Hybrid is technological innovation in motion. This companion to the Ford Escape
Hybrid is the second of our hybrids. Ford plans to bring 250,000 hybrids to market annually by 2010.
To advance the development of gasoline-electric hybrid technology, we boosted the size of our
Sustainable Mobility Technical Team. This enabled us to accelerate engineering and validation testing
and to pull ahead Mariner Hybrid production by a full year. We not only are dedicated to technological
solutions, we also are determined to bring them to customers sooner.
Mariner Hybrid operates on a four-cylinder gasoline engine and a pair of alternating current (AC)
motors, powered by a battery pack that is recharged with energy captured every time the driver brakes.
The major components of this powertrain were orchestrated to work seamlessly together to dramatically
increase driving efficiency and lower emissions while maintaining full functionality and performance. In fact,
Ford Motor Company has earned more than 40 patents, and has another 70 pending, for technologies
related to this system.
For years, we have been developing a range of alternative technologies that will put highly
advanced vehicles on the road. Ford is pouring resources and research into the leading technologies –
hybrid-electric, clean diesel, hydrogen internal combustion, hydrogen fuel cells and ethanol – aimed at
improving upon the performance of the conventional internal combustion engine. In the United States,
we are offering four new flexible-fuel vehicles for 2006 that run on a mixture of gasoline and ethanol
including the Ford F-150 pickup truck. We will continue to step up ethanol – a renewable resource –
as an alternative to gasoline.
Because we understand that the importance of technological advances transcends our company,
we also have invested with other automakers and the U.S. government in research into lightweight
materials and advanced battery technologies. We are partnering in the growth of the alternative fuel
infrastructure. We have transformed our historic Rouge manufacturing facility, where the Ford F-150 is
built, into one of the most technologically and environmentally advanced in the world. We are converting
many facilities into highly efficient and productive flexible operations to maximize capability.
Around the world, we are using solar power, geothermal cooling, hydroelectricity, wind, landfill
gases and even paint fumes to power our plants in clean, sustainable ways. Seventeen of our facilities
are wildlife habitat sites. Since 2000, our facilities worldwide have cut their energy use by more than
18 percent and reduced CO2 emissions by more than 15 percent.
As with our facilities, we want to make all of our vehicles around the world more sustainable
and environmentally responsible.