Ford 2005 Annual Report Download - page 19

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Ford Motor Company Annual Report 2005 17Ford Motor Company Annual Report 2005 16
Ford Motor Company Annual Report 2005 17Ford Motor Company Annual Report 2005 16
Design Innovation
Ford iosis
Ford is undergoing a worldwide design revolution.
In the United States, for example, designers are distilling the “American-ness” running through
the Ford F-150 and Mustang, becoming more consistent and innovative in applying what we know about
the extroverted optimism of the American culture. A more overt form language and bold designs, such as
those developed for the Ford Fusion, are expressive – and right for American customers.
The Blue Oval design revolution also is unfolding in Europe, with designs that have been purposely
developed to appeal to a cross section of customers from Scandinavia to the Mediterranean.
We pulled the wraps off the Ford iosis concept at the 2005 Frankfurt Auto Show. Ford iosis
represents the vision of Ford Europe’s future design language – described as “kinetic design.” This new
design DNA is defined by strong proportions, married to a form language defined by dynamic lines and
spanned by full surfaces. On iosis, for example, the strong shoulder is supported by an undercut line,
imparting a dynamic quality from front fender to taillight.
Another important element that will help distinguish the face of Ford in Europe is the inverted
trapezoid below the grille, as seen on iosis, which also features dramatic double-pivoting doors that
open to reveal an interior with a futuristic mix of color, materials and textures woven to complete the
design vision.
Sweeping shapes and forms, echoing and flowing in harmony through the interior and exterior,
are the future of Ford Europe. They represent kinetic design – energy in motion.
Elements of the Ford DNA visualized through iosis, an exciting blend of a four-seat sedan
configuration encapsulated within a muscular coupe profile, will make their production debut this year in the
new European S-MAX – a sport activity vehicle with room for up to seven passengers.
The design revolution for Ford Motor Company continues unfolding around the globe, as we
distill the DNA of our eight unique brands into compelling designs aimed at winning the hearts and minds
of customers the world over.