Ford 2005 Annual Report Download - page 17

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Ford Motor Company Annual Report 2005 15Ford Motor Company Annual Report 2005 PB
More Emotion in the Metal
Ford is a leader in innovative technologies and solutions that make our vehicles functional, safe,
reliable and fun to drive. We also extend innovation to the realm of design, distilling emotion and themes
of national identity into sheet metal befitting each of our eight brands.
For Ford in North America, we launched our bold, American design direction in 2005 with the
Ford Fusion midsize sedan. Fusion’s distinctive chrome three-bar grille establishes the new face of Ford
in America – and its low, wide, sloping hood, steeply raked windshield and strong character line sweeping
from front to rear hint at the performance this all-new sedan delivers.
An ocean away, the Ford iosis concept car, shown above in the mountains of southern France, signals
a new design direction – described as “kinetic design” – for Ford customers in Europe. The concept car, which
also debuted in 2005, shows how designers have been able to visually capture the energy of vehicles in motion.
As one of the most emotional purchases many people ever make, we understand that our vehicles
must be compelling, expressing emotions and values while transcending diverse cultures.