American Express 2009 Annual Report Download - page 131

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COMPARISON OF FIVE-YEAR TOTAL RETURN TO SHAREHOLDERS
AMERICAN EXPRESS COMPANY
(Cumulative value of $100 invested on December 31, 2004)
04 05 06 07 08 09
$160
$60
$20
$40
$80
$100
$120
$140
Year-end Data* 2004 2005 2006 2007 2008 2009
American Express $100.00 $105.26 $125.34 $108.56 $39.44 $ 88.86
S&P 500 Index $100.00 $104.91 $121.46 $128.13 $80.73 $102.10
S&P Financial Index $100.00 $106.50 $126.95 $103.46 $46.32 $ 54.35
This chart compares the cumulative total shareholder return on our common shares with the total return on the S&P 500 Index and the S&P Financial Index for the last
five years. It shows the growth of a $100 investment on December 31, 2004, including the reinvestment of all dividends. On September 30, 2005, American Express
distributed to shareholders a special dividend of all its common shares of Ameriprise Financial, Inc. This distribution is accounted for in the chart as though it were paid in
cash and reinvested in the Company’s common shares. *Source: Bloomberg (returns compounded monthly)
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