American Express 2009 Annual Report Download - page 18
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KENNETH I. CHENAULT
CHAIRMAN & CEO
AMERICAN EXPRESS COMPANY
February 26, 2010
POSITIONED TO WIN
American Express has survived and thrived
through booms, busts, wars, technology
revolutions and cultural change. ere’s a simple
reason why
—
we never assume things will return to
the way they were. Instead, we prepare for a new
way forward.
roughout the recent economic crisis, we took
the steps necessary to deal with the here and now.
We also kept looking toward the future, realizing
that all cycles change and new opportunities
will emerge.
We have an opportunity in 2010 to extend
our market leadership coming out of last year’s
economic collapse. We worked hard getting
through the downturn, and now we aim to make
the most of this chance.
With our nancial strength, unique competitive
advantages, the power of our brand and, most
of all, the quality and character of our people, we
are ready.
Sincerely,