Apple 1994 Annual Report Download - page 58

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SCHEDULE X
APPLE COMPUTER, INC.
SUPPLEMENTARY INCOME STATEMENT INFORMATION
(In thousands)
Advertising includes all direct costs of advertising in various media and outside advertising agencies.
Maintenance and repairs, taxes other than payroll and income taxes, amortization of intangible assets, and royalties are not reported as none of
such items exceeded 1% of total net sales as shown in the related consolidated statements of income.
S
-
5
Fiscal Year Ended
September 30, September 24, September 25,
1994 1993 1992
Advertising $ 158,175 $ 153,382 $ 134,128