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PART I
FORWARD-LOOKING STATEMENTS
The Business section and other parts of this Annual Report on Form 10-K ("Form 10K") contain forward-looking statements that involve risks
and uncertainties. Such statements include those addressing future products and product features, anticipated operating results during all or
portions of 2001, anticipated capital expenditures during 2001, and the Company's future liquidity. The Company's actual results may differ
significantly from the results discussed in the forward-
looking statements. Factors that might cause such differences include, but are not limited
to, those discussed in the subsection entitled "Factors That May Affect Future Results and Financial Condition" under Part II, Item 7 of this
Form 10-K.
ITEM 1. BUSINESS
GENERAL
Apple Computer, Inc.-Registered Trademark- ("Apple" or the "Company") was incorporated under the laws of the state of California on
January 3, 1977. The Company's principal executive offices are located at 1 Infinite Loop, Cupertino, California, 95014 and its telephone
number is (408) 996-
1010. The Company's fiscal year ends on or about the last Saturday of September. Unless otherwise stated, all information
presented in this Form 10-K is based on the Company's fiscal calendar.
The Company designs, manufactures and markets personal computers and related personal computing and communicating solutions for sale
the sale of its Apple Macintosh-Registered Trademark- line of personal computers and related software and peripherals. The Company
manages its business primarily on a geographic basis. The Company's geographic segments include the Americas, Europe, Japan, and Asia
Pacific. The Americas segment includes both North and South America. The European segment includes European countries as well as the
Middle East and Africa. The Japan segment includes only Japan, while the Asia Pacific segment includes Australia and Asia except for Japan.
Each geographic operating segment provides similar hardware and software products and similar services. Further information regarding the
Company's operating segments may be found in Part II, Item 7 of this Form 10-K under the heading "Net Sales," and in Part II, Item 8 on this
Form 10-K in the Notes to Consolidated Financial Statements at Note 10, "Segment Information and Geographic Data," which information is
hereby incorporated by reference.
PRINCIPAL HARDWARE PRODUCTS
Apple Macintosh personal computers were first introduced in 1984, and are characterized by their intuitive ease of use, innovative industrial
designs and applications base, and built-in networking, graphics, and multimedia capabilities. The Company offers a range of personal
computing products, including personal computers, related peripherals, software, and networking and connectivity products. All of the
Company's Macintosh products employ PowerPC-Registered Trademark- RISC-based microprocessors.
Further information regarding the Company's products may be found in Part II, Item 7 of this Form 10-K under the subheading "Competition"
included under the heading "Factors That May Affect Future Results and Financial Condition," which information is hereby incorporated by
reference.
POWER MAC-TM-
The Power Mac line of desktop personal computers is targeted at business and professional users and is designed to meet the speed, expansion
and networking needs of the most demanding Macintosh user. With the addition of Apple server and networking software, Power Mac systems
can be used as workgroup servers. The Company's current Power Mac line features two models that come standard with dual PowerPC G4
processors.
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