Apple 2011 Annual Report Download - page 25

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Company Stock Performance
The following graph shows a five-
year comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, for the
Company, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow Jones U.S. Technology Index. The graph assumes
$100 was invested in each of the Company
s common stock, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow
Jones U.S. Technology Index on September 30, 2006. Data points on the graph are annual. Note that historic stock price performance is not
necessarily indicative of future stock price performance.
23
September 30,
2006
September 30,
2007
September 30,
2008
September 30,
2009
September 30,
2010
September 30,
2011
Apple Inc.
$
100
$
199
$
148
$
241
$
369
$
495
S&P 500
$
100
$
116
$
91
$
85
$
93
$
94
S&P Computer Hardware
$
100
$
148
$
124
$
147
$
174
$
197
Dow Jones US Technology
$
100
$
123
$
94
$
104
$
117
$
120