Apple 2011 Annual Report Download - page 5

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Products
The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as
well as a variety of related software, services, peripherals, networking solutions and third-
party hardware and software products. In addition, the
Company offers its own software products, including iOS, the Company’s proprietary mobile operating system; Mac OS X, the Company’
s
proprietary operating system software for the Mac; server software and application software for consumer, SMB, and education, enterprise and
government customers. The Company’s primary products are discussed below.
iPhone
iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company’s Multi-
Touch™ user interface, iPhone features desktop-
class email, web browsing, searching, and maps and is compatible with both Macs and
Windows-based computers. iPhone automatically syncs content from users’
iTunes libraries, as well as contacts, bookmarks, and email
accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and
applications. In October 2011, the Company launched iPhone 4S, its latest version of iPhone, which includes Siri™, a voice activated intelligent
assistant. In addition to the Company’s own iPhone accessories, third-party iPhone compatible accessories are available through the Company’
s
online and retail stores and from third parties.
iPad
iPad is a multi-
purpose mobile device for browsing the web, reading and sending email, viewing photos, watching videos, listening to music,
playing games, reading e-books and more. iPad is based on the Company’s Multi-
Touch technology and allows customers to connect with their
applications and content in a more interactive way. iPad allows customers to access the iTunes Store to download audio and video files, as well
as a variety of other digital content and applications. In March 2011, the Company introduced iPad 2, its second-
generation iPad. In addition to
the Company’s own iPad accessories, third-party iPad compatible accessories are available through the Company’
s online and retail stores and
from third parties.
Mac Hardware Products
The Company offers a range of personal computing products including desktop and portable computers, related devices and peripherals, and
third-party hardware products. The Company’
s Mac desktop and portable systems feature Intel microprocessors, the Mac OS X Lion operating
system and the iLife suite of software for creation and management of digital photography, music, movies, DVDs and websites.
The Company’s desktop computers include iMac , Mac Pro and Mac mini. The iMac desktop computer has an all-in-
one design that
incorporates a display, processor, graphics card, storage, memory and other components inside a single enclosure. The Mac Pro desktop
computer is targeted at business and professional customers and is designed to meet the performance, expansion, and networking needs of the
most demanding Mac user. The Mac mini is a desktop computer in a compact enclosure.
The Company’s portable computers include MacBook Pro and MacBook Air .
MacBook Pro is a portable computer designed for
professionals and consumers. MacBook Air is an ultra-slim portable computer designed for professionals and consumers.
iPod
The Company’s iPod line of portable digital music and media players includes iPod touch, iPod nano , iPod shuffle and iPod classic .
All
iPods work with iTunes. In addition to the Company’s own iPod accessories, third-
party iPod compatible accessories are available, through the
Company’s online and retail stores or from third parties.
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