Apple 2011 Annual Report Download - page 87

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Business Conduct
The way we do business worldwide
Apple conducts business ethically, honestly, and in full compliance with all
laws and regulations. This applies to every business decision in every area of
the company worldwide.
Business Conduct
The way we do business worldwide
July 2011
Apple
’s Principles of Business Conduct
Apple
’s success is based on creating innovative, high-quality products and services and on
demonstrating integrity in every business interaction. Apple’s principles of business conduct
define the way we do business worldwide. These principles are:
• Honesty. Demonstrate honesty and high ethical standards in all business dealings.
• Respect. Treat customers, suppliers, employees, and others with respect and courtesy.
• Confidentiality. Protect the confidentiality of Apple’s information and the information of
our customers, suppliers, and employees.
• Compliance. Ensure that business decisions comply with all applicable laws and
regulations.
Your Responsibilities
Apple
’s Business Conduct Policy and principles apply to employees, independent
contractors, consultants, and others who do business with Apple. All such individuals are
expected to comply with Apple’s Business Conduct Policy and principles and with all
applicable legal requirements. Apple retains the right to discipline (up to and including
termination of employment) or end working relationships with those who do not comply.
If you have knowledge of a possible violation of Apple’s Business Conduct Policy or
principles, other Apple policies, or legal or regulatory requirements, you are required to notify
either your manager (provided your manager is not involved in the violation), Human
Resources, Legal, Internal Audit, Finance, or the Business Conduct Helpline. If you have
knowledge of a potential violation and fail to report it, you may be subject to disciplinary
action.
When facing a tough decision:
• Use good judgment. Apply Apple’s principles of business conduct, review our policies,
review legal requirements, and then decide what to do.
• Need some help?
When in doubt about how to proceed, discuss pending decisions with
your manager, your Human Resources representative, or the Legal Department. If you
need more support, contact the Business Conduct Helpline.
Retaliation is Not Tolerated
Apple will not retaliate
—and will not tolerate retaliation—against any individual for filing a
good-faith complaint with management, HR, Legal, Internal Audit, Finance, or the Business
Conduct Helpline, or for participating in the investigation of any such complaint.