Apple 2011 Annual Report Download - page 7

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Mac OS X
Mac OS X, the operating system for Macs, is built on an open-source UNIX-
based foundation. Mac OS X Lion is the eighth major release of
Mac OS X and became available in July 2011. Mac OS X Lion includes support for new Multi-Touch gestures; iCloud integration; system-
wide
support for full screen applications; Mission Control™, a way to view everything running on a user’
s Mac; the Mac App Store; Launchpad™, a
new home for a user’s applications; and a redesigned Mail application.
Application Software
iLife
iLife ’11 is the latest version of the Company’s consumer-
oriented digital lifestyle application suite included with all Mac computers. iLife
features iPhoto , iMovie , iDVD , GarageBand , and iWeb™. iPhoto is the Company’s consumer-
oriented digital photo application and
iMovie is the Company’s consumer-oriented digital video editing software application. iDVD is the Company’s consumer-
oriented software
application that enables customers to turn iMovie files, QuickTime files, and digital pictures into interactive DVDs. GarageBand is the
Company’s consumer-
oriented music creation application that allows customers to play, record and create music. iWeb allows customers to
create online photo albums, blogs and podcasts, and to customize websites using editing tools.
iWork
iWork ’09 is the latest version of the Company’
s integrated productivity suite designed to help users create, present, and publish documents,
presentations, and spreadsheets. iWork ’09 includes Pages ’09 for word processing and page layout, Keynote ’
09 for presentations, and
Numbers
’09 for spreadsheets. The Company also has a Multi-
Touch version of each iWork application designed specifically for use on iOS
devices.
Other Application Software
The Company also sells various other application software, including Final Cut Pro , Logic Studio , Logic Express 9, Logic Studio
Pro,
and its FileMaker Pro database software.
Displays & Peripheral Products
The Company manufactures the Apple LED Cinema Display™ and Thunderbolt Display. The Company also sells a variety of Apple-
branded
and third-party Mac-compatible and iOS-
compatible peripheral products, including printers, storage devices, computer memory, digital video
and still cameras, and various other computing products and supplies.
Apple TV
Apple TV allows customers to watch movies and television shows on their high definition television. Content from iTunes, Netflix, YouTube,
and Flickr as well as music, photos, videos, and podcasts from a Mac or Windows-
based computer can also be wirelessly streamed to a
television through Apple TV. With the release of iCloud in October 2011, content purchased on Apple TV can be re-
downloaded on iOS
devices.
Product Support and Services
AppleCare offers a range of support options for the Company’
s customers. These options include assistance that is built into software products,
printed and electronic product manuals, online support including comprehensive product information as well as technical assistance, and the
AppleCare Protection Plan (“APP”). APP is a fee-
based service that typically includes two to three years of phone support and hardware repairs
and dedicated web-based support resources.
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