Apple 2011 Annual Report Download - page 91

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Customer and Business
Relationships
Business Conduct
The way we do business worldwide
July 2011
6
What can I do if a reseller complains to me
about low prices at another reseller?
Advise the reseller that you can’t discuss or
attempt to influence pricing of other parties,
since this could violate antitrust laws.
How should I handle customer inquiries
about resellers and service providers?
Apple resellers and service providers are key
members of the Apple family. They promote
and sell Apple products, and they provide
service and support to Apple customers.
Accordingly, you should never make
disparaging remarks to customers about
resellers or service providers.
Competition and Trade Practices
Laws regulating competition and trade practices vary around the world, but certain activities,
such as price fixing and agreeing with a competitor to allocate customers, are almost always
illegal and are absolutely prohibited under Apple policy.
You should not:
• Agree with competitors or exchange information with competitors on prices, policies,
contract terms, costs, inventories, marketing plans, or capacity plans.
• Agree with a competitor that the competitor will sell goods and services to Customer A
(and you will not), and that you will sell goods and services to Customer B (and your
competitor will not).
• Agree with resellers on the resale pricing of Apple products without Legal Department
approval.
• Require vendors to purchase Apple products in order to sell products or services to
Apple.
• Describe the products or services of competitors inaccurately to promote Apple products
or services.
• Engage in any pricing or other practices that could defraud a supplier or others.
• Violate fair bidding practices, including bidding quiet periods, or provide information to
benefit one vendor over other vendors.
What is an example of an endorsement?
A friend writes a great book on software
design and asks you to endorse the book by
making a statement on the back cover. If you
make such an endorsement, don’
t include your
job title or affiliation with Apple.
Endorsements
When representing Apple, never endorse a product or service of another business or an
individual, unless the endorsement has been approved by your manager and Corporate
Communications. This does not apply to statements you may make in the normal course of
business about third-party products that are sold by Apple.
Open Source Software
Open source software is software for which the source code is available without charge
under a free software or open source license. Before using or modifying any open source
software for Apple infrastructure or as part of an Apple product or service development effort,
you must review Apple’s Open Source Policy and contact the Legal Department for approval
using the forms referenced in that policy.