Apple 2011 Annual Report Download - page 6

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The iPod touch, based on iOS, is a flash-memory-based iPod with a widescreen display and a Multi-
Touch user interface. iPod touch allows
customers to access the iTunes Store to download audio and video content, as well as a variety of digital applications. The iPod nano is a flash-
memory-based iPod that features the Company’s Multi-
Touch interface allowing customers to navigate their music collection by tapping or
swiping the display. The iPod nano features a polished aluminum and glass enclosure with a built-in clip. The iPod shuffle is a flash-memory-
based iPod that features a clickable control pad to control music playback and VoiceOver technology enabling customers to hear song titles,
artists and playlist names. The iPod classic is a hard-drive based portable digital music and video player.
iTunes
iTunes is an application that supports the purchase, download, organization and playback of digital audio and video files and is available for both
Mac and Windows-based computers. iTunes 10 is the latest version of iTunes and features AirPlay
wireless music playback, Genius Mixes,
Home Sharing, and improved syncing functionality with iOS devices.
iTunes is integrated with the iTunes Store ,
a service that allows customers to discover, purchase, rent, and download digital content and
applications. The iTunes Store includes the App Store™ and iBookstore. The App Store allows customers to discover and download
applications, and the iBookstore features electronic books from major and independent publishers and allows customers to preview and buy
books for their iOS devices. Customers can access the App Store through either a Mac or Windows-
based computer or through an iOS device.
The iBookstore is accessed through the iBooks application on an iOS device.
Mac App Store
In January 2011, the Company opened the Mac App Store allowing customers to discover, download and install applications for their Macs. The
Mac App Store offers applications in education, games, graphics and design, lifestyle, productivity, utilities and other categories. The
Company’s Mac OS X operating system software and iLife and iWork application software are also available on the Mac App Store.
iCloud
In October 2011, the Company launched iCloud, its new cloud service, which stores music, photos, applications, contacts, calendars, and
documents and wirelessly pushes them to multiple iOS devices, Macs and Windows-based computers. iCloud’
s features include iTunes in the
Cloud, Photo Stream, Documents in the Cloud, Contacts, Calendar, Mail, automatic downloads and purchase history for applications and iBooks,
and iCloud Backup. Users can sign up for free access to iCloud using a device running iOS 5 or a Mac running Mac OS X Lion.
Software Products and Computer Technologies
The Company offers a range of software products for consumer, SMB, education, enterprise and government customers, including the
Company’
s proprietary iOS and Mac OS X operating system software; server software; professional application software; and consumer,
education, and business oriented application software.
Operating System Software
iOS
iOS is the Company’
s mobile operating system that serves as the foundation for iOS devices. In October 2011, the Company released iOS 5,
which supports iCloud and includes new features such as Notification Center, a way to view and manage notifications in one place; iMessage™,
a messaging service that allows users to send text messages, photos and videos between iOS devices; and Newsstand, a way to purchase and
organize newspaper and magazine subscriptions.
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