Apple 2011 Annual Report Download - page 89

Customer and Business
Relationships
Business Conduct
The way we do business worldwide
July 2011
4
Customer Focus
Every product we make and every service we provide is for our customers. Focus on
providing innovative, high-quality products and services and on demonstrating integrity in
every business interaction. Always apply Apple
’
s principles of business conduct.
To what extent may I use an existing
customer list to market other Apple
products or services?
Before using a customer list for marketing,
sales, or other activities, talk to your manager
or the Legal Department. Using an existing
customer list may or may not be appropriate.
Customer and Third-Party Information
Customers, suppliers, and others disclose confidential information to Apple for business
purposes. It is the responsibility of every Apple employee to protect and maintain the
confidentiality of this information. Failure to protect customer and third-party information may
damage relations with customers, suppliers, or others and may result in legal liability. See the
Apple Customer Privacy Policy.
Where can I learn more about information
protection and nondisclosure agreements?
View the Apple policy on Confidential,
Proprietary, and Trade Secret Information.
Where can I get a nondisclosure
agreement?
In the U.S., see the forms Apple provides for
nondisclosure agreements. Outside the U.S.,
consult your local Apple Legal representative.
Nondisclosure Agreements
When dealing with a supplier, vendor, or other third party, never share confidential
information without your manager’s approval. Also, never share confidential information
outside Apple (for example, with vendors, suppliers, or others) unless a nondisclosure
agreement is in place. These agreements document the need to maintain the confidentiality
of the information. Original copies of nondisclosure agreements must be forwarded to the
Legal Department. Always limit the amount of confidential information shared to the minimum
necessary to address the business need.
As long as the information helps Apple,
why is the source of business intelligence
an issue?
Obtaining information illegally or unethically
could damage Apple’s reputation and in some
cases could subject Apple to legal liability. For
example, using illegally or unethically obtained
information in a bid to the government could
result in disqualification from future bidding
and in criminal charges.
Obtaining and Using Business Intelligence
Apple legitimately collects information on customers and markets in which we operate. Apple
does not seek business intelligence by illegal or unethical means, and competitors may not
be contacted for the purpose of obtaining business intelligence. Sometimes information is
obtained accidentally or is provided to Apple by unknown sources. In such cases, it may be
unethical to use the information, and you should immediately contact your manager, the
Legal Department, or the Business Conduct Helpline to determine how to proceed.
Third-Party Intellectual Property
It is Apple’s policy not to knowingly use the intellectual property of any third party without
permission or legal right. If you are told or suspect that Apple may be infringing an intellectual
property right, including patents, copyrights, trademarks, or trade secrets owned by a third
party, you should contact the Legal Department.
May I keep my personal music on my
computer at work?
If you are authorized to make copies of the
music for personal use (for example, you own
the original CD or you purchased the music on
iTunes), you may keep the music on your
computer.
Copyright-Protected Content
Never use or copy software, music, videos, publications, or other copyright-protected content
at work or for business purposes unless you or Apple are legally permitted to use or make
copies of the protected content. Never use Apple facilities or equipment to make or store
unauthorized copies.