BMW 2002 Annual Report Download - page 126
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4
Preface
Ladies and Gentlemen,
2002 saw the BMW Group forcefully continuing the successful development of
its business as it had over the past years. In a partly difficult marketplace, we
once again surpassed the previous years record levels in deliveries, revenues and
profits. For the first time in company history, we delivered more than a million
BMW and MINI brand cars in a single year. At the same time, we sold more BMW
motorcycles than ever before, and in the Financial Services segment as well, our
positive business development has continued.
In addition, 2002 was a year in which we attained important milestones in
the evolution of the company. One example was the introduction of the
MINI
brand across the world. MINI now stands for the successful establishment of the
premium claim in the small vehicle segment in over 70 countries. Having taken
overbrand responsibility for Rolls-Royce motor cars at the end of the year, we
have now rounded off our brand portfolio in the absolute top segment.
The year 2002 has thus served to prove the BMW Groups performance once
again. The year has shown that a strong team with a common determination to
succeed can achieve a great deal. It is this determination which marks out the
employees of the
BMW
Group, which leads our company to accept ever new
challenges and which makes the BMW Group so successful.
Helmut Panke
Chairman of the Board of Management