BMW 2002 Annual Report Download - page 128
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6
Preface
course through 2004, when we will be launching, among others, the new BMW 5
Series Touring, the 6 Series Cabrio and the new BMW 1 Series.
As we broaden our product offering in 2003, we will also strengthen our
international presence and strategically open up new markets. More specifically,
it is the rapidly growing markets in Eastern Europe and Asia, above all in China,
where we see opportunities which we will aim to take advantage of an aim we
are confident of achieving. In doing so, we will be able to leverage our positive
experience which we have gathered in building up our plant in Spartanburg in
the
US
state of South Carolina, and, as a consequence, in opening up the
US
market.
2003 will be another year in which we will commit considerable resources
to further our corporate strategy and to advance the BMW Groups product and
market offensive. In doing so, we remain committed to managing and financing
our growth by ourselves. We will again be investing a good part of our profits
into our future, just as we did in 2002. By doing so, we will be creating substance,
which is paramount to our growing into a new dimension.
Our goal remains unchanged: we are committed to being the most
success-
ful premium manufacturer in the automobile industry, with a comprehensive
product offering for all relevant market segments. This is the goal we are aligning
our strategy onto: we will continue to rely on the premium segments of the inter-