BMW 2002 Annual Report Download - page 178
Download and view the complete annual report
Please find page 178 of the 2002 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168 -
169 -
170 -
171 -
172 -
173 -
174 -
175 -
176 -
177 -
178 -
179 -
180 -
181 -
182 -
183 -
184 -
185 -
186 -
187 -
188 -
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
 |
 |
42
Purely premium
Purely premium. The BMW Group, with its brands
BMW, MINI and Rolls-Royce, stands out from the
industry in that it concentrates solely on the premium
segment of the international automobile and motor-
cycle markets. This premium-brand strategy re-
quires a thorough and uncompromising stewardship
of the brands and their unique identities. Premium,
after all, means added value created through ex-
ceptional substance and quality of the brand prod-
ucts and all services connected with them.The
brands stand for this promise of performance, which
demands to be fulfilled time and again.To be suc-
cessful in the long term, a premium manufacturer
must rise to this demand and provide its customers
with sustained added value in both rational and
emotional terms. That is why the BMW Group con-
centrates all of its resources and all of its know-how
onto maintaining the unique profiles of its brands
and onto creating an unmistakable, brand-specific
product substance. That is what makes a
BMW
,
MINI
or Rolls-Royce each so desirable in its own right.
This uncompromised commitment to the
premium claim will be the guiding principle for the
BMW
Group now and in the future. On this basis
the current product and market offensive will propel
the
BMW
Group and its brands into a new dimen-
sion.The aim is to provide premium vehicles geared
to those market segments where the company can
best play to its strengths and where an above-
average potential for profits and growth potential is
discernible.
Fundamental to this is the need to safeguard
and further promote the authenticity of the individ-
ual brands and their products. In keeping with this,
the
BMW
Group will focus the
BMW
brand exclu-
sively onto those segments in which a typical
BMW
with its well-known values of dynamism, agility and
driving pleasure can be offered. The same applies
to the
MINI
and Rolls-Royce brands, each of which
defines the premium concept in a unique manner.