BMW 2002 Annual Report Download - page 17

001 BMW Group in figures
004 Report of the Supervisory Board
008 Supervisory Board
011 Board of Management
012 Group Management Report
031 BMW Stock
034 Corporate Governance
042 Group Financial Statements
106 BMW AG Financial Statements
112 BMW Group Annual Comparison
114 BMW Group Locations
116 Glossary
120 Index
16
MINI Cooper won the North American Car of the
Year Award 2003. This is one of the most sought-
after accolades in the automobile industry, awarded
to only one car each year for the whole North
American region.
The sales performance of the MINI in the USA
was only bettered in the United Kingdom, the home
of the MINI , where 34,715 units were sold.The third
strongest market was Germany, with 23,021 vehicles
delivered to customers.
Demand for the MINI shows a clear trend
towards the more powerful engine versions and
optional equipment. The
MINI Cooper leads the
sales-mix with a share of approximately 56% of
the MINI brand sales, followed by the MINI One with
nearly 26% and the MINI Cooper S, only available
since the middle of 2002, with more than 18%.
First Rolls-Royce Phantom deliveredto customer
Since 1 January 2003, the BMW Group has taken
over the brand responsibility for Rolls-Royce motor
cars. The BMW Group acquired the rights to the
Rolls-Royce
brand four years ago and has, since then,
developed a completely new Rolls-Royce which is
now ready for series production. During 2001 and
2002, completely new manufacturing facilities were
constructed and the headquarters of Rolls-Royce
Motor Cars Ltd. was established in Goodwood in the
south of England.
With the Rolls-Royce Phantom, the BMW Group
is continuing a long-standing tradition of high quality
at the very top-end of the range. From the beginning,
the Rolls-Royce brand has stood for uncompromis-
ing technical solutions and for unparalleled stand-
ards in quality, finishing and choice of components
and materials. With the Rolls-Royce Phantom, a car
has been created, once again satisfying these aspi-
rations in all respects.
BMW Motorcycles with tenth successive
annual sales record
The Motorcycles segment increased its sales vol-
ume in 2002 by 8.1% and thus out-performed the
previous years record for the tenth year in succes-
sion. A total of 103,020 units were sold, comprising
92,599 BMW motorcycles and 10,421 BMW C1.
This positive performance was particularly support-
ed by motorcycle sales in Italy (+27.2%, 12,910
units), France (+12.8%, 8,133 units) and Spain
(+18.4%, 4,181 units). In Germany, the largest
market for
BMW motorcycles, a market share of
over 18% was achieved. High growth rates were
also achieved by the BMW Group outside Europe
despite the generally negative environment in
some markets.
The top-selling models in 2002 were those
with boxer engines, in particular, once again, the
R1150 GS of which 18,085 units (including the
Adventure version) were delivered to customers.
Next was the R 1150 RT with 15,559 units sold and
the single cylinder F 650 GS (including the Dakar
version) which was chosen by 13,212 customers.
Business with public-sector authorities also
progressed well with double-digit growth rates.
Motorcycle production at the Berlin plant rose
to 93,010 units, a 2.8% increase against the previ-
ous year. In addition, a further 4,543 BMW C1 were
manufactured by the BMW Groups Italian
produc-
tion partner, Bertone, up to the end of October
2002, when production was halted until further
notice. The BMW Group had already decided in
July 2002 that there would not be a successor to
the BMW C1. Analyses carried out to support future
BMW Group  key motorcycle markets 2002
as a percentage of sales volume
Germany
Italy
USA
France
Spain
United Kingdom
Other
13.1
8.6
4.5
4.2
24.9
31.1 13.6