BMW 2002 Annual Report Download - page 183
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45
Sustainability. It can be done. Why is the BMW Group
emphasising sustainability? And what makes it a lead-
ing
company in this field? Answers to these questions
were given at the United Nations Johannesburg
Summit 2002.
The goal is not new: it is to ensure for the long
term the economic success and growth in value of
the
BMW
Group.The companys economic efficiency,
after all, is a prerequisite for social and ecological
sustainability. At the same time, responsibility towards
humankind and the environment informs thought
and action in all departments of the company.
Sustainability is firmly established as part of the
corporate strategy of the
BMW
Group, which, as a
leading international premium automobile manufac-
turer, seeks critical exchange in the creation of sus-
tainable solutions, with various representatives in the
fields of politics, business and society.
The World Summit on Sustainable Development,
held in South Africa from August 26th to September
4th, 2002, provided a unique opportunity to intensify
the dialogue on sustainability. At the largest UN world
summit conference to date, the BMW Group
pre-
sented its corporate environmental policy, its model
for sustainable mobility, as well as specific economic,
social and ecological activities to a wide international
audience.
An exhibition at Sandton Square and in the
EarthLounge erected by the
BMW
Group immedi-
ately
next to the conference venue were at the heart
of the
BMW
Groups involvement in the summit.
The title of the
BMW
Groups presence, Sustain-
ability. It can be done, demonstrated that sustain-
ability
is more than a distant vision for the company.
The twelve-metre high hemisphere representing the
globe, EarthLounge, attracted great interest amongst
summit delegates and the international media be-
cause of its spectacular architecture. The exhibition