Dell 2010 Annual Report Download - page 110

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Table of Contents
DELL INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
law enforcement agencies, among others. SMB includes sales of complete IT solutions to small and medium-sized businesses. Consumer
includes sales to individual consumers and retailers around the world.
The business segments disclosed in the accompanying Consolidated Financial Statements are based on this organizational structure and
information reviewed by Dell's management to evaluate the business segment results. Dell's measure of segment operating income for
management reporting purposes excludes severance and facility closure expenses, broad based long-term incentives, acquisition-related
charges, and amortization of intangibles.
The following table presents net revenue by Dell's reportable global segments as well as a reconciliation of consolidated segment
operating income to Dell's consolidated operating income:
Fiscal Year Ended
January 28, January 29, January 30,
2011 2010 2009
(in millions)
Net revenue:
Large Enterprise $ 17,813 $ 14,285 $ 18,011
Public 16,851 14,484 15,338
Small and Medium Business 14,473 12,079 14,892
Consumer 12,357 12,054 12,860
Total $ 61,494 $ 52,902 $ 61,101
Consolidated operating income:
Large Enterprise $ 1,473 $ 819 $ 1,158
Public 1,484 1,361 1,258
Small and Medium Business 1,477 1,040 1,273
Consumer 65 107 306
Consolidated segment operating income 4,499 3,327 3,995
Severance and facility actions (129) (481) (282)
Broad based long-term incentives(a) (350) (353) (418)
In-process research and development - - (2)
Amortization of intangible assets (349) (205) (103)
Acquisition-related costs(a)(b) (98) (116) -
Other(c) (140) - -
Total $ 3,433 $ 2,172 $ 3,190
(a) Broad based long-term incentives includes stock-based compensation, but excludes stock-based compensation related to acquisitions, which are included in
acquisition-related costs. Stock-based expense for Fiscal 2009 also includes $104 million of expense for accelerated options. See Note 15 of Notes to Consolidated
Financial Statements for additional information.
(b) Acquisition-related costs consist primarily of retention payments, integration costs, and consulting fees.
(c) Other includes the $100 million settlement for the SEC investigation and a $40 million settlement for a securities litigation lawsuit that were both incurred in the
first quarter of Fiscal 2011.
106