GE 2011 Annual Report Download - page 29

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Taking
the Fight
to Cancer
Yousef Alohali (second from
right), Director, Clinical
Education, GE Healthcare Saudi
Arabia, pictured with (from left
to right): Victor Delos Santos,
Noor Hanifa Palala (Saudi
Ministry of Health), Majed Nasser
and Golnar Kamalvand.
Cancer is among the world’s leading causes of death, and GE is committed
to helping cure it. GE’s global fight against cancer is backed by a five-
year, $1 billion commitment to improve screening and diagnosis to help
doctors fight cancer more effectively. In 2011, as part of this commitment
and in partnership with prominent venture capitalists, GE launched a
$100 million healthymagination open innovation Challenge to find the
next generation of cancer diagnostic tools and treatments, starting with
breast cancer. Innovations now in the pipeline include a mobile mammography
device and molecular diagnostics to enable patient-specific cancer
therapies. We’re also bringing new weapons to the fight against breast cancer
by increasing access to mammography screenings in underserved areas,
like Wyoming, Saudi Arabia and China.
Photo left and above: Riyadh, Saudi Arabia
GE 2011 ANNUAL REPORT 27