Lowe's 2005 Annual Report Download - page 9

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Always Improving the Customer Experience
Our customers want the best for their homes. So every day, we strive to understand our customers’ needs
and surpass their expectations with great values, inspiring products and exceptional service. Our employees
share the same passion for perfection for the customer experience that our customers have for their home
improvement projects, creating a truly unique shopping environment. In 2005, a measure of the success of
our customer-focused culture was an 18.6 percent increase in total sales and a 6.1 percent increase in
comparable store sales, driven by the excellent service we delivered to the more than 12 million customers
shopping our stores each week.
Our 185,000 employees receive ongoing training to enhance their customer service skills and product
knowledge. In addition, great benefi ts and rewarding career opportunities help us attract the outstanding
employees who make our success possible. The investments we make in our employees are essential in
creating a shopping experience where customer service extends beyond a friendly smile to include valuable
knowledge about products and projects. In 2006, we will continue our work to create a “wow” experience for
all customers. Through improved training programs that enhance our sales culture, we will continue to drive
long-term customer loyalty and strong sales.
DESIGN YOUR DREAM KITCHEN
From fl oor to ceiling, we have everything plus the kitchen
sink. Visit the Lowe’s kitchen project planner online at
www.Lowes.com/kitchen to start planning your
perfect kitchen today.
GREAT STORES GREAT HOMES 7
A Passion For Perfection