Proctor and Gamble 1999 Annual Report Download - page 8

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4
CONNECTIONS CREATE BREAKTHROUGHS
INVESTING IN R&D With an
investment of $1.7 billion
this year, P&G is the 21st
largest U.S.-based and 52nd
largest global investor in
research and development.
We invest to drive clear
product superiority in our
core businesses and to
acquire new technologies
and fund entrepreneurial
programs that create big,
discontinuous product inno-
vation. Ten years ago, our
investment in R&D was 2.9%
of net sales. Today it repre-
sents 4.5% of net sales.
www.pg.com/about/rnd
1989 1999
P&G’S R&D INVESTMENT
AS A PERCENTAGE
OF NET SALES
Connections create breakthroughs. Last year, for example, we were
granted more U.S. patents than any of our competitors. We hold over
25,000 patents worldwide, and this technology base is paying off.
We are launching more new-to-the-world products than at any other
time in our history – products like Febreze, our fabric refresher;
Swiffer, our disposable mop; and Dryel, our home care product for
dry-cleanables.
We are also introducing an unprecedented number of major
improvements on established brands such as Pampers Rash Guard,
the first diaper specifically designed to protect against diaper rash, and
a new Tide with Bleach that kills 99.9% of bacteria.
5.0
4.5
4.0
3.5
3.0
2.5