Proctor and Gamble 1999 Annual Report Download - page 9

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5
NEW PAMPERS RASH GUARD
P&G scientists connected skin
care and regulatory expertise
from our Beauty Care and
Health Care GBUs with unique,
patented
diaper technologies in new
Pampers Rash Guard. These
premium diapers are clinically
proven to help protect against
diaper rash. Diaper rash is a
miserable experience for babies
and parents – and Pampers has
received hundreds of testimoni-
als from satisfied consumers
who tell us Rash Guard makes
a real difference.
P&G introduced Pampers
Rash Guard in North America
in March and in Puerto Rico
in August.
www.pampers.com
UNLEASHING INNOVATION
Today, we have tapped only a portion of our innovation capacity.
With Organization 2005, we are making changes to unleash this capa-
bility and to capitalize on the new marketplace in which we compete.
•New Global Business Units (GBUs) leverage our scale. We will
develop products and plans globally, to better utilize our technology
and get products to the world faster.
•Focus on new business will increase our innovative output. Each
GBU has a dedicated New Business Development unit to create
new brands in related categories. In addition, our Corporate New
Ventures group focuses on big ideas that don’t fit neatly within exist-
ing businesses – and helps commercialize ideas funded by the
Innovation Leadership Team.