Safeway 1997 Annual Report Download - page 9

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Please find page 9 of the 1997 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Expanding Private Label (above left) The expanding Safeway SELECT line
of premium quality products continued to record strong sales in 1997. We
have an extensive private label program, comprising some 3,870 items –
including more than 850 Safeway SELECT products. As a result of our
commitment to private label, our customers enjoy consistently fine quality
at exceptional savings, and we enjoy higher margins and brand loyalty.
Serving the Customer (above) From the location and design of our stores
to the selection and display of the products we sell, the customer is
the central focus of everything we do. All our efforts come together in
the store, where knowledgeable, helpful employees eagerly respond
to shoppers’ needs.
Community Involvement (left) Safeway’s community involvement is important
to our customers and employees alike. As a leading corporate sponsor of the
National Easter Seal Society, the company and its employees have raised more
than $50 million for people with disabilities since 1985. In addition, we support
many other local charities, and food banks, to assist those with special needs
in our market areas.
6
Internal
Growth
Retailing
Initiatives