Yahoo 2010 Annual Report Download - page 10

Yahoo! Finance provides a comprehensive set of financial data, information, and tools that helps users make
informed financial decisions. The content is primarily provided through relationships with a number of third-
party providers. Some of these providers pay a fee when a user is referred from Yahoo! Finance to their
Websites. Some financial content, such as analyst research reports, is also available to users for a fee. Yahoo!
currently offers a mobile application for Yahoo! Finance.
My Yahoo! is a personalized start page that gives registered users the ability to customize their pages with
information that interests them most from around the Web.
Yahoo! Toolbar is a Web browser add-on that conveniently enables users to access and preview Yahoo!
Properties and third-party content via applications from anywhere on the Web.
Yahoo! Entertainment & Lifestyles represents a collection of properties that provides users with information, and
other engaging content centered on popular culture-related themes and activities with sites such as Yahoo!
Movies, Yahoo! Music, Yahoo! Games, and Yahoo! TV,including “Prime Time in No Time” which provides
quick recaps of the previous evening’s prime time television shows. In addition, our Media properties also
include Websites devoted to specialty topics such as Yahoo! Health, Yahoo! Education, Yahoo! Weather, omg!
(celebrity news), and Shine (women’s lifestyles).
Yahoo! Contributor Network is a platform for people to publish their creative content on Yahoo!. The Yahoo!
Contributor Network is an evolution of the Associated Content platform and will bring contributions from
writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News,
Yahoo! Finance, Yahoo! Sports, and even the Yahoo! Homepage, among many others.
Yahoo! Pulse allows users to create and manage their identity on Yahoo! and connect and engage with the
people, content, and applications that matter to them both on Yahoo! and on other services such as Facebook and
Twitter. Users can also share updates, photos, blog posts and more with colleagues, classmates, family, and
friends.
ADVERTISER AND PUBLISHER OFFERINGS AND SERVICES
Advertisers are increasing their use of online and mobile media to better align their ads with the shift of
consumer media consumption away from traditional television and print media to the Internet and to mobile
devices. We believe Yahoo! offers the best combination of elements needed for successful online and mobile
advertising today: the science to understand and target an audience, the art to create lasting engagement with
consumers through context, and the scale to reach the right person in the right setting in meaningful numbers
(Science + Art + Scale).
We offer advertisers targeted solutions (such as behavioral and search retargeting), valuable insights about their
customer base, and tools that leverage those insights for optimized program performance. We help advertisers
develop lasting engagement with consumers through interactivity. Our premium digital canvasses—pioneering
ad formats like the Yahoo! Mail Login Page and branded video content options—showcase their message in a
quality context that delivers results. We also provide advertisers access to one of the largest concentrations of
target audiences and premium content on the Web. We do this by bringing together quality publishers through
Yahoo! Network Plus (including AT&T, Verizon, Rogers, Monster, and Comcast) and the Right Media
Exchange.
We work with high-quality publishers to attract audiences, create engaging experiences, learn insightful
information about the publishers’ audiences, and monetize the experiences rendered with a set of application
programming interfaces (“APIs”) and tools for ease of doing business. With this offering, publishers are able to
participate in the Yahoo! Search and Bing Unified Search Marketplaces as well as the Right Media Exchange for
display advertising.
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